You may be thinking that you don’t need to write, but the truth is: if you’re a small business owner, you’ll need to do at least some writing, whether you’ve been trained or not. You need to write well to reach your target customer, so in the episode, I’ll give you four tools to put in your Writing Toolbox! My guest this week is the editor in chief of Woman’s Day magazine, Susan Spencer. Susan has been working in magazine publishing for over 30 years and she’ll share what’s she’s learned along her journey—including three things every successful writer does. Our success story is Anna Doyle, owner of Threefold Boutique. Her day job is working at a law firm, but she’s seeing so much success in her own business that she hopes to replace her full-time income soon. She’ll walk us through the moment she decided to just go for it, and how she now balances a busy side business with working full time. Plus, I’ll answer your business questions from Business Boutique events! 1:08 How To Improve Your Writing Skills 16:30 Interview with Susan Spencer 36:19 BB Success Story with Anna Doyle 45:43 #ASKCHRISTYWRIGHT 53:33 Homework Get Christy's Writing Toolbox by filling out the form here! — To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. — If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.