54 min listen
BB Ep 32: Creating an Amazing Brand Experience with Joseph Michelli
BB Ep 32: Creating an Amazing Brand Experience with Joseph Michelli
ratings:
Length:
60 minutes
Released:
Oct 17, 2017
Format:
Podcast episode
Description
Your brand is made up of look, tone and feel. We covered the look and tone in episode 31, so in this episode, we’ll talk about the tone, so that your brand—and, as a result, your business—feels like you. Plus I’ll teach you how to show your customers that you care through your policies, messaging and brand experience. My guest this week is branding expert, psychologist and author Joseph Michelli. Joseph has written several books, including The Starbucks Experience, and has helped companies like Zappos, Mercedes Benz and Starbucks develop their brands. He’ll give you practical ways to give your customers an above-and-beyond experience and reveal two big mistakes to avoid when presenting your brand. And I’ll give you simple, quick tips to make the most of the upcoming holiday season! Plus, I’ll answer your business questions from Business Boutique events. 1:02 The Feel and Experience of Your Branding 21:00 Interview with Joseph Michelli 46:59 Preparing Your Life for Christmas 51:47 #ASKCHRISTYWRIGHT 59:13 Homework Get Christy's Style Guide by filling out the form here! — To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. — If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.
Released:
Oct 17, 2017
Format:
Podcast episode
Titles in the series (100)
Ep 20: How to Create Engaging Content for Your Business: In this episode, I’ll talk about a piece of marketing that is often overlooked: content. The truth is that every business is in the content business, so I’ll give you ideas that will help you create trusted, credible content that your followers and cu by Christy Wright Podcast Channel