I’ve heard some people say that they’re not vegetarian because they don't want to make their non-vegetarian friends and family uncomfortable, they don’t want to appear difficult, they don't want to appear different. Noble though it sounds, I think we underestimate our friends and family in the guise of "protecting them" from any discomfort, and in doing so, we’re not only denying our own ethics and perpetuating the socially sanctioned abuse of animals, we’re also - potentially - denying other people their own transformation. When we deny our own truth, we may very well be denying others theirs.