Get Jason's book, Body Beliefs, for free! http://altshiftdiet.com/body-beliefs-intro   Why Weight Loss Doesn't Work http://learntruehealth.com/weight-loss-does-not-work/   The Psychology Of Fat Loss   Many women have searched far and wide for the perfect diet. And while some were successful at first, most women fail to maintain their weight. Well, you guys are in for a treat today. Because my guest, Jason Seib, has unlocked the real secret to fat loss. Read on to find out how to achieve fat loss for life!   Lifestyle Change   Jason Seib is an author and speaker who specializes in the Psychology of Fat Loss. Discovering his calling in his late teens, Jason Seib revealed that he was initially in a bad place around the age of 19. Because of that, he decided to have a lifestyle change and moved to a different state.    Embracing a new life in a new environment, Jason Seib’s life took a 360-degree turn when he met a person who taught him how to work out. Consequently, that triggered his fascination on what exactly makes the body lose fat. That fascination eventually led him to work with people from all walks of life.    Conventional Wisdom About Fat Loss   Jason Seib says nobody tries to figure out two sides of the equation. Women are constantly trying to change the way their body looks. They think changing how their body looks ultimately solves the problem.  But who can blame them? Modern society has influenced women to believe that they would only be more valued once they change their looks.  They think people would respond to them more favorably and differently.     “That is garbage. What happens when you lose weight is that people just notice you lost weight,” said Jason Seib. “It is wrong to think that you will be loved only if you look better.” Jason Seib also says that we are programmed to be what we are. Through his work, he helps people to understand and likewise assist them to make these changes.    The Truth Behind Fat Loss   But rather than just focusing on what constitutes a proper fat loss diet, Jason Seib chose to delve deeper into understanding the psychology of fat loss. Another reason was that he got frustrated with so many wrong notions about fat loss.    “Nobody was talking about what it takes psychologically for people to be able to make these lifestyle changes,” said Jason Seib. “No one was able to answer why it is hard to lose weight and why do we suffer from cravings.”   According to Jason Seib, most people find it hard to stay on a diet because it is too difficult to follow long-term. With all the daily responsibilities we have, it is too much of a hassle to measure everything we eat for the rest of our life.    When we find a diet plan too cumbersome, Jason Seib says that’s when we start to lose the motivation to stay on a diet. We also tend to stop the diet whenever our weight loss plateaus.   Meditation For Fat Loss   Do you know that meditation plays a big part in fat loss? Apparently, emotions affect the way we eat and what we eat. This is because men and women alike usually turn to food for comfort whenever we are stressed or emotional. “Through meditation and increasing mindfulness, we also apply levels of physical changes to our lifestyle,” explains Jason Seib. “Meditation is about being with your emotions, not stomping them out or bending them to your will.”    Jason Seib adds that having a list of rules of what to eat and exercise will be pointless if we don’t look into the psychological aspect of fat loss. Hence, Jason Seib’s meditation method focuses on breathing properly while allowing our mind to wander.    “As soon as you realize your mind is wandering, there is a moment of mindfulness when you pull it back to your breath,” said Jason Seib. Developing AltShift   Jason Seib noticed that people quickly fall off the fat loss bandwagon. Hence, he saw the need to create a diet plan that would motivate people to stick to the program. Other than focusing on food, AltShift seeks to correct the conven