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    Mastering Product Innovation: The Ultimate Guide for Successful Design
    Mastering Product Innovation: The Ultimate Guide for Successful Design
    Mastering Product Innovation: The Ultimate Guide for Successful Design
    Ebook347 pages3 hours

    Mastering Product Innovation: The Ultimate Guide for Successful Design

    By Walter B. Herbst and Frank Bonifilia CEO The Edison Awards

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    About this ebook

    The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.

    LanguageEnglish
    PublisherArchway Publishing
    Release dateMar 28, 2024
    ISBN9781665757850
    Mastering Product Innovation: The Ultimate Guide for Successful Design
    Author

    Walter B. Herbst

    The author is a partner in Herbst Produkt, Santa Cruz, CA, which has won more design awards in the US, per employee, and has been honored by the Edison Foundation every year for the last 13 years. He holds 124 US patents in housewares, hardware, medical, and commercial products. He is a Fellow of the National Academy of Inventors and the recipient of the “Distinguished Professor” award from Northwestern University where he founded the Master of Product Design and Development Management program. Additionally, the author has served as an expert for the UN World Intellectual Property Organization, presenting his winning methods for the design and development of products both at the UN in Geneva as well as to individual organizations representing developing countries.

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      Mastering Product Innovation - Walter B. Herbst

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