Unbranded: Emerge a Brand New You

By Henrietta Pepper

Recalibrate Your Brand

Henrietta Pepper’s UNBRANDED: Emerge a Brand New You offers readers a unique approach to discovering and strengthening their personal brand. Her methodology encourages reflection and exploration rather than adopting cookie-cutter concepts. Henrietta understands that personal branding is a deeply individual process, thus readers will be able to harness their own journey of self-discovery with the help of essential guidelines.

Through thought-provoking exercises and engaging story sharing, readers are invited to uncover their passions, strengths, and values to express themselves authentically. UNBRANDED creates a safe space for readers seeking a personal brand to empower themselves and embrace their uniqueness. The outcome is an ownable brand that resonates with the reader's truest self.

• Language: English
• Publisher: Henrietta Pepper
• Release date: Dec 20, 2023
• ISBN: 9798989271917

Henrietta Pepper

Henrietta Pepper was born in Nashville, Tennessee and grew up in a close-knit family in Western Kentucky. She has called Louisville, Kentucky, home since 1985. Henrietta and her husband, Larry Profancik, have been married for thirty years and enjoy every opportunity to spend time with their expanding family. A self-described serial entrepreneur, Henrietta has built a successful career in marketing and advertising spanning more than three decades. After years of working in several renowned advertising and marketing agencies, Henrietta established and operated a successful brand communications firm for fourteen years. While continuing her work as a branding and marketing strategist, Henrietta teaches undergraduate and graduate courses at the University of Louisville’s College of Business.After selling her business in 2018, Henrietta set her sights on writing her first book, a goal that she had tucked away for many years. This work was to be inspired by relatable stories rooted in faith, family, and friends. The stories within these pages rise from experiences that have shaped the course of her life. Henrietta is expanding her storytelling platform to include speaking engagements, uplifting social media content, and other creative means of written expression.An advocate for further education, Henrietta’s own educational background includes dual bachelor degrees from the University of Kentucky and a master’s degree from the University of Kentucky-University of Louisville Executive MBA program. A lifelong learner, she has earned accreditation from several leadership training and management programs, including Harvard University.Aside from spending time with family and friends, Henrietta enjoys holding leadership positions with several organizations and associations supporting women, entrepreneurial endeavors, and underserved communities on local, regional, and national levels. Henrietta’s love of music and reading helps guide her spiritual journey as she praises God for her blessings each step of the way.

Book preview

What Thought Leaders Are Saying about UNBRANDED

This book has enlightened me about the power of owning my unique personal brand. I appreciate Henrietta’s transparency around her own personal branding challenges and sharing those of others. I found real value in grasping knowledge through the situations and scenarios painted in the real-world stories sprinkled throughout the content. I look forward to sharing the insights with my colleagues and Simmons’ students.

—Dr. Kevin W. Cosby

President of Simmons College of Kentucky

Senior Pastor of St. Stephen Baptist Church

Henrietta’s work is about actualizing core values. It’s about making sure your insides match your outsides, and there is never any question about who you are, what you bring to the table, and what you stand for. It’s about preserving what is essential, no matter what changes around you. Each individual (whether on their own or part of a collective) must embark on a soul-searching journey in order to accomplish this. What emerges from this is an unshakeable foundation of strength that can endure any storm, and can support limitless growth and evolution. Stronger individuals make stronger families, businesses, and communities.

—Kathleen Hoye

Senior Manager

FAMILY BUSINESS ADVISOR

Cherry Bekaert Advisory LLC

I first met Henrietta Pepper in a somewhat dark and uninviting conference room. But Henrietta’s personal brand quickly removed the coldness of a corporate office and replaced it with the brand that sparked a professional relationship and a personal friendship. Her approach to strategy in business and life centers on her brand. Her strategy and authentic approach for building and evolving your brand builds a stronger individual and professional. What an amazing read and journey.

—Kelley Dearing-Smith

Louisville Water

Vice-President, Strategic Communications & Marketing

AWWA Public Affairs Council Chair

Finally, a book with exercises and resources to dig deeper to accept our own authentic selves. When I reflect on myself as a person, there are so many layers, as a mom, bonus-mom, wife, daughter, friend, sister, aunt, worship leader, business owner, and a board member to many that creates a perception and version of myself that is my brand. We don’t allow ourselves enough grace or permission to boldly follow our spiritual purpose. I’m still learning and absolutely value Henrietta’s storytelling in a way I feel connected with confidence and instant gratification.

—Vanessa Pennoyer

Founder & CEO, Go 2 Girl, LLC

President, KY Chapter, National Association of Women Business Owners

Transitioning into semi-retirement after a 37-year career and six years of caretaking of both parents I have reached a time to pause and reflect on life’s journey. This book guided me into a deeper dive into my why by helping me identify and acknowledge the aspects of my inner self that I want to celebrate. I now recognize the fulfillment I will get from sharing my story and how I am in control of that narrative. I realize that my personal brand can have real impact and influence on others and give me the affirmation for having my own unique skills and attributes. I’ve shared this book with both my daughters knowing they too will gain inspiration and life changing insights from its content.

—Liticia Tish Kelsey

Part-Time Marketing Strategist

Full-Time Grandmother

Our family has embraced the principles of this book on both an individual level and a holistic family brand level. Part of the challenge of working in a family business is identifying and respecting each other’s personal brands. Henrietta has provided a roadmap for us to follow; without even knowing it, Henrietta has gotten into our heads and our hearts to elicit from us the things she needs to know to get us heading in the right direction. Her passion for what she does has translated to us being able to articulate our passions we never even recognized, allowing us to celebrate our individualism. It’s an easy read with a powerful punch!

—Julian P. Van Winkle, III and Family

Old Rip Van Winkle Distillery, Pappy & Company

UNBRANDED

Emerge a Brand New You

Henrietta Pepper

Copyright © 2023, Henrietta Pepper

All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical (including any information storage retrieval system) without the express written permission from the author, except in the case of brief quotations for use in articles and reviews wherein appropriate attribution of the source is made.

Publishing support provided by

Ignite Press

5070 N. Sixth St. #189

Fresno, CA 93710

www.IgnitePress.us

ISBN: 979-8-9892719-0-0

ISBN: 979-8-9892719-1-7 (E-book)

For bulk purchases and for booking, contact:

Henrietta Pepper

[e-mail]

henriettapepper.com

Because of the dynamic nature of the Internet, web addresses or links contained in this book may have been changed since publication and may no longer be valid. The content of this book and all expressed opinions are those of the author and do not reflect the publisher or the publishing team. The author is solely responsible for all content included herein.

Library of Congress Control Number: 2023918379

Cover design by Larry Profancik and Usman Tariq

Interior design by Jetlaunch

FIRST EDITION

To my Mother and Father, Ann and Henry Pepper, who have dedicated their lives to their children, grandchildren, and great-grandchildren. Our family is so blessed to have your wisdom and guidance, energy and perseverance, and unwavering support for whatever we are pursuing in life. Thank you for the gift of unconditional love. I love y’all.

Acknowledgments

To my husband, Larry:

Thanks for being by my side on this latest adventure. I could not have completed this work without your input and support. My love, forever.

To our amazing kids (and spouses) and grandkids:

You inspire me every day. Being a part of your lives is my greatest joy!

To my beloved St. James’ Episcopal Church parish and choir family:

Thanks for your caring and nurturing, even through the most difficult of times. God has truly blessed me. I am so grateful to have you all in my life.

To the University of Louisville students I have had the opportunity to teach:

I have learned so much from you. Thanks for opening up and offering me the opportunity to join you in your personal brand development.

To the numerous individuals on this journey with me who contributed to the content, provided inspiration, and helped me keep my sanity—some all three!—Thank You!

Fieldtrip

Cathy Fyock, The Business Book Strategist

Belinda Gates

Tish Kelsey

Chris Lancaster

Christy McCormick

Ignite Press

Larry Profancik

Contents