The Olympics Don't Take American Express: The Birth of Mega Sport Sponsorships Part One
By Rob Prazmark
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About this ebook
This book is about an ordinary guy who lived an extraordinary life representing some of the greatest properties in the world, working with an amazing range of characters. From Jerry Jones to Mitt Romney to Juan Antonio Samaranch to Mark McCormack, the book tracks hunting the big game and the games that are played at the highest levels. The book could be called "Tales from the Crypt" and serves as a teaching school for all that want to enter the field of sports and event marketing and all salespeople in this country and around the world.
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