Lost Attractions of the Ozarks
By Tim Hollis
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About this ebook
Tim Hollis
Tim Hollis has published twenty-four books on pop culture history. For more than thirty years he has maintained a museum of cartoon-related merchandise in Dora, Alabama. He is the author of Dixie before Disney: 100 Years of Roadside Fun; Florida's Miracle Strip: From Redneck Riviera to Emerald Coast; Hi There, Boys and Girls! America's Local Children's TV Programs; Ain't That a Knee-Slapper: Rural Comedy in the Twentieth Century; Toons in Toyland: The Story of Cartoon Character Merchandise; and, with Greg Ehrbar, Mouse Tracks: The Story of Walt Disney Records, all published by University Press of Mississippi.
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Lost Attractions of the Ozarks - Tim Hollis
INTRODUCTION
Welcome, friends, to the latest volume in the ongoing Lost Attractions
series. For those who are new in this neighborhood, perhaps it would be best to begin by explaining the title. Just what is a lost attraction
of the Ozarks, anyway? Well, it is very simple. A lost attraction can be any type of tourism-related business—roadside attraction, motel, restaurant or other—that no longer exists. Casually flipping through the pages, one might conceivably run across an image and comment, Hey, that place is still there!
That brings us to the secondary definition: a business that has changed radically over the years and no longer resembles its depiction in vintage photos and postcards, even though technically it may still be operating. Everything clear now?
Now that we have cleared up the first half of the title, let’s try to determine what the second half entails. Unlike some other tourist areas, the Ozarks
has boundaries that are hazy at best and more often nonexistent. The regions that staked their tourism reputations on the Ozarks sometimes strayed far from the actual mountain range of that name. As will be discussed in chapter one, over time, the Ozarks became, in the public’s mind at least, more of a subculture than an actual geographic area with boundaries.
So how did we go about deciding just which lost attractions would be included and which were outside our invisible boundary? The southern border was the easiest; that would be the Arkansas River. The large plateau on either side of that waterway separates it from the Ouachita Mountains to the south. That meant Hot Springs and its myriad attractions would be outside the book’s scope, since it is technically in the Ouachitas instead of the Ozarks.
The northern boundary of the Ozarks was the biggest problem, but using tourism literature and the way attractions have been promoted over the years led us to conclude that, for this book’s purposes, Missouri’s Ozarks would occupy roughly the southern third of the state. Drawing a straight line from west to east that includes the Lake of the Ozarks region was the nearest thing to a boundary we could find.
We can truly say that the first real tourism in the Ozarks proper began with the success of Harold Bell Wright’s 1907 novel The Shepherd of the Hills. Its plot and characters are based on the locals Wright observed during a sojourn in the mountains near Branson, which at that time was barely a wide spot in what was barely a road. Prophetically, in the closing paragraphs of the book, Wright predicts that the coming of the railroad would open up the formerly isolated area to the rest of the world, and he was correct. Add highway construction and soon tourists nationwide were flocking to hunting and fishing facilities in the Branson area, as well as visiting the sites made famous in the book. Of course, we do not have to elaborate on what happened to Branson after that, but somewhat surprisingly the Wright novel, and especially the outdoor drama that was crafted from it, are still vital parts of Branson tourism well over a century after the story was published.
So do not be surprised when the chapters that follow mosey around the hills from central Missouri to northern Arkansas with no visible sense of direction. They (whoever they
are) say that getting there is half the fun, so this entire tour should be one huge fun-filled frolic. Let’s get started!
One
THAR’S GOLD IN THEM THAR HILLBILLIES
Today’s young people are totally unfamiliar with the traditional hillbilly
image made famous by movies, television, cartoons and the tourism industry. There are no doubt many mountain residents who consider that a good thing, but there was indeed a time when the depiction of the lazy, bearded hillbilly with floppy hat and accompanying hound dog was among the most popular graphics of the Ozarks.
That character, of course, was not confined to the Ozarks. It could also be found in the Great Smoky Mountains of Tennessee and even in less traditional hill country areas such as Alabama and South Carolina. But those areas eventually received economic help from the government (the Tennessee Valley Authority is a prime example), while the Ozarks—at least in the public’s mind—remained mired in its backwoods backwater, so the hillbilly image persisted.
When Missouri native Paul Henning created The Beverly Hillbillies TV comedy in 1962, he was basing the characters on his memories of vacations spent in the Branson area, but he was also careful not to specify the supposed location of their mountain shack.