e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

By Ruth C. Clark and Richard E. Mayer

Praise for The Third Edition of e-Learning and the Science ofInstruction

"If you design online learning, e-Learning and the Science ofInstruction is a 'must read.' Unlike all the pontificating andconjecture that's been published about elearning, this importantwork details the evidence-based findings that provide practicalguidelines for effective online instructional design. For me, thisbook is the 'bible' of our profession."
—Peter Orton, Ph.D., IBM Center for AdvancedLearning

"The partnership between Ruth Clark and Richard Mayer in writingsuccessive editions of e-Learning and the Science ofInstruction has provided us with one of the most importantcollaborations in our discipline. Their ability to communicatecomplex concepts in clear, indeed sparkling prose is unrivalled. Ine-Learning and the Science of Instruction, we have a book foreveryone including students, professional instructional designersand researchers."
—John Sweller, professor, School of Education,University of New South Wales

"For the experienced instructional designer, having thissupportive research provides the rationale needed to obtainconsensus from a training development team."
—David L. Bennett, senior training program developer,Northrop Grumman Shipbuilding

"Graduate students, undergraduate students, or employeesresponsible for designing and developing educational software willbenefit from e-Learning and the Science of Instruction. Itopens your eyes to interesting ideas that you have never thought ofwhen designing an e-course."
—Thair Hamtini, chairman of the computer informationsystems department, The University of Jordan

• Language: English
• Publisher: Wiley
• Release date: Jul 13, 2011
• ISBN: 9781118086162

Reviews for e-Learning and the Science of Instruction

[paulsignorelli_1 · Rating: 4 out of 5 stars]

Ruth Clark and Richard Mayer bring peer-reviewed research and a clean writing style to this well organized introduction to e-learning principles and practices. They make connections to earlier, decades-old learning formats including instructional films to show that “what we are seeing under the e-learning label is not new” (p. 20). They effectively use chapter headings and subheadings to offer helpful tips—“use words and graphics rather than words alone” (p. 51); “place corresponding words and graphics near each other” (p. 67); “present words as audio narration rather than onscreen text” (p. 83); and “use conversational style and virtual coaches” (p. 131)—as part of their own instructional techniques. Furthermore, their inclusion of numerous screenshots to provide examples of effective and ineffective e-learning serves as a model of how those providing or producing e-learning modules can approach their work. Their section on “how people learn from e-courses” (Chapter 2) serves as a brief introduction to a subject covered more thoroughly in James Zull’s "The Art of Changing the Brain: Enriching Teaching by Exploring the Biology of Learning," and Chapter 3 (“Applying the Multimedia Principle: Use Words and Graphics Rather than Words Alone”) is a brief introduction to a topic covered in greater detail in Cliff Atkinson’s '"Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire.

[multistorymedia · Rating: 5 out of 5 stars]

A must for e-learning developers