Digital Marketing for Your Construction Company

By Gromasa Consulting

Are you a construction company looking to start digital marketing? If so, this book is for you!

It's time to stop starting random marketing initiatives and instead focus on driving qualified leads to your company. It's time to focus, define what you're trying to achieve, and invest in digital marketing channels that will get you there.

This groundbreaking new book will show you how to start a digital marketing program for your construction company. You'll learn about:

• The different types of digital marketing and how they can be used to reach your target audience, plus which ones aren't worth your time
• How to create a digital marketing budget and plan that fits your company's needs without wasting money on useless channels
• The best digital marketing channels for construction companies
• How to measure and track your digital marketing results
• How sales enablement will transform your sales and marketing teams

And most importantly: how to make your construction company more money.

By the end of this book, you'll have everything you need to get started with digital marketing for your construction company.

Featuring actual, actionable advice.

• Language: English
• Publisher: Gromasa Consulting
• Release date: Aug 18, 2022
• ISBN: 9798215832554

Book preview

Start Here

One thing I want to assure you: you will find value in this book.  Whether you are a construction company that is just getting started with digital marketing or one that has been using it for years, we have something to offer.

We have organized the book to provide value in different areas of digital marketing. From content marketing to sales enablement, we have you covered with actual, actionable advice.

In other words, you can read it from start to finish and understand construction digital marketing comprehensively or skip around to the parts most relevant to your business.

No matter how you choose to use this book, I hope it will be a helpful resource as you navigate the ever-changing digital marketing landscape.

You'll notice that the writing style between chapters will be different. This is because this book is not an individual's thoughts but an amalgamation of many experts in the field.

I, along with the team of experts I have gathered, want to ensure that you get a wide range of perspectives and ideas. Every chapter will be jam-packed with information, so feel free to bookmark sections, make notes in the margins, or come back to revisit later.

This book is meant to be a hands-on guide that will leave you feeling equipped and confident to take on digital marketing for your construction company. So let's get started!

Digital Marketing Strategy

Imagine having a well-crafted digital marketing strategy that can help your construction company reach new customers and grow your business. By using online channels like website design, SEO, social media, and email marketing, you can reach more people than ever before.

Here are a few tips to help you get started.

Start With Your Website: Your Home Online

Your website is your home online. It’s the first place people will go to learn about your construction company. Make sure it’s designed well and easy to navigate. While you don’t need to have some modern art masterpiece for a website, you do need a few important pages like

●  Your home page should give visitors a general overview of your company. Include a brief description of what you do, some of your recent projects, and how to get in touch with you

●  A contact page with your phone number, email address, and social media links

●  A services page that outlines the services you offer

●  An about page that tells visitors more about your company, team, and history

●  A portfolio of previous work, especially if your construction company does or includes visual work like landscaping, homebuilding, or interior design

If you don’t have a website, now is the time to invest in one. If you have a website, but it’s outdated, consider hiring a web designer to give it a facelift. Again, this doesn’t need to be a seasoned professional, but you don’t want your business’ website to be a freelancer’s first gig.

Find someone with a few years of experience who can give your website the look and feel it needs.

Additionally, make sure your website is mobile-friendly. For the most part, if your developer uses a modern framework or CMS (content management system, like WordPress), your website will show up well on mobile. If you’re unsure, ask your developer or designer.

SEO Brings in ‘Free’ Leads

Once your website is built and looking good, one powerful traffic source is SEO, or search engine optimization. Don’t worry, this doesn’t need to be as complicated as it sounds.

There are a few different types of traffic to your website:

●  Organic: people who find you through a search engine like Google

●  Paid: people who see your website because you’ve paid for an advertisement

●  Referral: people who find you through a link from another website

●  Social: people who find you through social media

●  Email: people who find you because they’ve subscribed to your email list

For now, we’re going to focus on organic traffic. This is the traffic from a search engine like Google when someone types in a query and your website appear in the results.

SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), which will help you get more organic traffic. The higher you rank, the more people will see your website when they search for construction companies like yours.

To get started with SEO, there are a few things you can do (note that this is incredibly surface level and is not meant to serve as a comprehensive guide):

Use keyword-rich titles and descriptions: When someone searches for construction companies, they might type in something like construction companies near me. A page on your website with the title Construction Company in Chattahoochee will give you a better chance of ranking in the search results than if your title was Homepage.

Include keywords throughout your content: In addition to using keywords in your titles and descriptions, you should also use them throughout your website’s content. However, don’t go overboard with this, or you’ll risk being penalized by Google for keyword stuffing. Use keywords thoughtfully and sparingly.

Get listed in online directories: Google My Business is a great place to start. When people search for construction companies, your business will appear on a map with your contact information. If you have a Google My Business profile set up, your next step is to fill it out and start earning positive reviews from previous clients and customers. Reviews will help your rank locally.

There are other specific directories for construction companies, like The Blue Book Network. These will help you get found by people searching for construction companies in your area.

Link to your website from social media: If you have social media accounts for your business (and you should), make sure to include links to your website in your profile information. You can also share blog posts and other content from your website on social media, which will help drive traffic back to your site.

Start writing articles: This works better if you’re a national company but can also work well for local or regional construction companies. If you’re not sure what to write about, consider some of the following topics:

●  How to choose a construction company

●  The benefits of working with a construction company

●  The difference between a good and bad construction company

●  What to look for in a construction company

●  10 questions to ask