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    Unavailable
    The Hogan Edge: HOW THE HOGAN COMPANY FOUND AND LOST THEIR EDGE
    Unavailable
    The Hogan Edge: HOW THE HOGAN COMPANY FOUND AND LOST THEIR EDGE
    Unavailable
    The Hogan Edge: HOW THE HOGAN COMPANY FOUND AND LOST THEIR EDGE
    Ebook373 pages9 hours

    The Hogan Edge: HOW THE HOGAN COMPANY FOUND AND LOST THEIR EDGE

    By Jerome Austry

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The book is about the inception and creation of an iconic golf company and the success that was achieved by the Ben Hogan Company for over twenty-five years. This was followed by the turmoil the company went through, following a corporate raid, and by reorganizing the management team and how by featuring Ben Hogan in an ad campaign at the Riviera Country Club pole-vaulted the company to once again become the leader in golf club manufacturing. Then how by working with Ben Hogan to develop the Edge, the first cavity back club ever produced, elevated the company to the highest revenue levels in the history of the company. Finally, the book covers Hogan's downward spiral after a Japanese company purchased them and how they systematically unraveled Hogan's previous astounding success.

    LanguageEnglish
    PublisherFulton Books, Inc.
    Release dateJun 10, 2022
    ISBN9798885050579
    Unavailable
    The Hogan Edge: HOW THE HOGAN COMPANY FOUND AND LOST THEIR EDGE

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