In Spite of the Headwinds: From Waste Picker to Senior Executive
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Samuel Santos is the epitome of corporate America from his tailored suit to his polished loafers, and gold watch on his left wrist. You would never think that this former executive of a Fortune 500 company spent his formidable years wading through trash on the streets of Brazil. Now, Santos shares how he grew in business and faith with his memoir “In Spite of the Headwinds: My Journey from Waste Picker to Senior Executive.”
“In Spite of the Headwinds” chronicles Santos’ rise from lowly waste picker to an accomplished 40-year career at Johnson & Johnson. Santos discusses his poverty-stricken upbringing and determination to provide for both himself and his family. He shares his personal story of venturing into manhood, when he leaves his family to obtain an education and find a profitable job that will help provide for those he left behind.
His journey to personal and professional success is hindered by moments of discrimination and familial toils. Nonetheless, Santos remains focused on his business goals and his steadfast Christian convictions.
“In Spite of Headwinds is a unique blend of faith, work in corporate business and diversity,” Santos said. “At times, all I had was my faith as reliance to succeed and move me forward into a better environment – both personally and professionally. You dictate your own path, so long as you trust in God, while embracing courage and perseverance.”
Santos’ story is one of hope, belief, and determination, demonstrating how one’s humble beginnings do not determine their future.
Samuel Moody Santos
Samuel Moody Santos is an engineer, retired Johnson & Johnson vice president of research and development, ordained minister, husband, father, grandfather, former college professor, career coach, and business consultant. Brazilian born; Samuel is a U.S. citizen residing in Tennessee.
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In Spite of the Headwinds - Samuel Moody Santos
Copyright © 2021 Samuel Moody Santos.
All rights reserved. No part of this book may be used or reproduced by any means,
graphic, electronic, or mechanical, including photocopying, recording, taping or
by any information storage retrieval system without the written permission of the
author except in the case of brief quotations embodied in critical articles and reviews.
This book is a work of non-fiction. Unless otherwise noted, the author
and the publisher make no explicit guarantees as to the accuracy of
the information contained in this book and in some cases, names of
people and places have been altered to protect their privacy.
WestBow Press
A Division of Thomas Nelson & Zondervan
1663 Liberty Drive
Bloomington, IN 47403
www.westbowpress.com
844-714-3454
Because of the dynamic nature of the Internet, any web addresses or
links contained in this book may have changed since publication and
may no longer be valid. The views expressed in this work are solely those
of the author and do not necessarily reflect the views of the publisher,
and the publisher hereby disclaims any responsibility for them.
Any people depicted in stock imagery provided by Getty Images are
models, and such images are being used for illustrative purposes only.
Certain stock imagery © Getty Images.
Scripture quotations taken from The Holy Bible, New International
Version® NIV® Copyright © 1973 1978 1984 2011 by Biblica, Inc.
TM. Used by permission. All rights reserved worldwide.
ISBN: 978-1-6642-4654-6 (sc)
ISBN: 978-1-6642-4655-3 (e)
WestBow Press rev. date: 10/04/2021
Endorsement
What a tremendous testimony to God’s greatness Samuel shares in this book. Our lives have intertwined along similar career and spiritual paths for the past two decades. I have long been inspired by his testimony of faith and am so excited to see him use this book to share it with all who have ears to hear. Samuel’s journey from waste picker to vice president was clearly one of trial and tribulation, but it was also one of conquest through his enduring faith and perseverance through our Lord Jesus Christ. I pray that his story blesses all who read it as he has blessed me to be a part of it.
Mike Wittman
Executive Vice President of Supply Chain
Fortune 500 Company
Foreword
In Spite of the Headwinds is an absolute read for all Christ-followers. Samuel’s commitment to Christ and his sheer determination to overcome every obstacle inspires each of us to reach our God-given potential. This story clearly demonstrates how our God is truly greater than anything we face.
I have the honor of knowing Samuel and his family personally. I can truly attest that this is a man who lives what he believes. He is faithful to his Lord, his wife, his children and grandchildren, and the call God has placed on him. He personifies the call for all believers to live out their faith in every aspect of their lives. Many people try to compartmentalize their faith: families, jobs, hobbies, and then God. Yet Samuel is faithful to God, from his early childhood in poverty to the success of heading up a division of Johnson & Johnson worldwide.
The name Samuel means answer from God.
Just like the last judge of Israel in the Old Testament, whence this name originated, Samuel has stayed true to the Lord despite overwhelming circumstances. From picking up recyclables to the public disgrace of his father’s infidelity, Samuel has kept focused on God and stayed true to his calling in life. Where most people settle for little in life, Samuel has felt compelled to fulfill the destiny for which he was named.
As you will read, ever since he was a little boy, Samuel has had a propensity toward the deeper things of God. This foundation of faith has served him well as God has sent him all over the world. Scripture verses fill the pages of this book. Samuel has been grounded in God’s Word and has never stopped growing in his own personal faith journey. He has been faithful to his God, God’s Word, and his character.
Through his foundation in God’s Word, Samuel stood up to every challenge that came his way. Probably the greatest struggle was standing up to his own father. Instead of projecting onto God the shortcomings of his earthly father, Samuel trusted in God and did not allow the sins of his father to be passed on to him. He even, as a teenager, stood up to his father to protect his mother. Yet he offered his dad grace, and the unfolding story of redemption and reconciliation is one that is an encouragement to all families.
Samuel’s story is one of faith. Growing up in extreme poverty in Brazil, Samuel never lost hope in God’s provision and love. His story is also one of determination. Although he was hungry and even had to eat rotted food, Samuel was determined to continue with school. He also maintained the hope that something greater was still to come, and he was determined to achieve it. Samuel’s story is also one of incredible integrity. From a young age working at a grocery store, Samuel always did the right thing. This had profound implications when God promoted him to be the head of research and development for Johnson & Johnson–Latin America.
Our lives are all about our priorities. In a microcosm, July 13–23, 1975, defined Samuel’s priorities and his destiny. In this short period, Samuel was baptized and accepted his new job with Johnson & Johnson. This set his priorities as Christ first, and then his new career. No matter how successful Samuel became, he always kept Christ first. He became a leader in churches all over the world as J&J sent him to various countries. He prioritized furthering God’s kingdom and not just building his own.
We often live life by fear instead of faith. As Samuel reminds us, Cast all your fears upon God because He cares for you
(1 Peter 5:7). What we see is Samuel moving from a man who, as he writes, was concerned about not doing the wrong things to one learning to do the right things. Samuel has been proactive with his life. He has lived his life for Christ and has influenced the world for the glory of God.
Samuel’s story helps us look back and clearly see God’s sovereignty in our own lives as well. Samuel shows us how God puts the right people in our lives at just the right time, like a grocery store manager or a boss at a multinational corporation, to help us overcome challenges, and how he gives us his Holy Spirit to guide us on this journey. My prayer is that God will open the eyes of each of us through Samuel’s story to what he has done in our lives in the past and that this will give us confidence about what our God will do in the future.
As Samuel writes, I kindly suggest that instead of looking at the size of your problem, always look at the size of your God who can solve it for you.
Whatever you are facing in your life, never give up, because God is writing a greater story in you. Read Samuel’s story and be amazed by a God who can overcome any challenge. And be inspired to be all that God desires for you. God is not finished with your story. Let Samuel encourage and challenge you today, just as he has done for me.
In Christ,
Jeff Simmons
Lead Pastor of Rolling Hills Community Church
I dedicate this book to
My wife Celia,
my daughter Erika,
my daughter Renate,
my grandson Samuel,
my granddaughter Elizabeth,
my grandson Elijah, and
my granddaughter Victoria
Johnson & Johnson (J&J), a North American–based multinational
company founded in 1886, operates in the industries of
pharmaceutical products, medical devices, and consumer
products. As the largest health care company in the world,
its products are marketed in more than 175 countries.
Acknowledgments
I direct my gratitude to all those who have contributed and continue contributing to the formation of my character. Also, to those who, when they first heard my testimonial on how I had overcome adversity, encouraged me to document the facts in either a book or DVD so that my journey could be shared with the largest number of people possible and inspire them to overcome their own challenges.
I am grateful to Mike Wittman, a senior corporate executive who has endorsed this book, and to pastor Jeff Simmons for writing the foreword.
This work would not be an easy read if it were not for the work of my brother Silas J. Santos, whose critique helped me refine my draft into this book.
I thank the people who challenged me during the various phases of my life. You pushed me into bringing out the best of myself, which ultimately culminated in a skill set that led me to senior executive positions.
The greatest appreciation goes to the God of my faith, without whom my journey would have been a failure.
Contents
1 Roots
2 Mr. Dario dos Santos’s Household
3 A Challenging Boyhood
4 The Grocery Store Boy
5 My World Fell Apart
6 Time to Grow Up
7 Irreversible Decisions
8 A Hopeful Move
9 Finding My Way
10 The Life of a Poor College Student
11 Rising to the Occasion
12 Seizing the Opportunities
13 Challenges? Bring Them On!
14 The Promise
15 Climbing the Corporate Ladder
16 Insurmountable Challenges
17 China through My Eyes
18 A Fresh Start
19 The Buck Stops Here
20 Stories Worth Sharing
21 The Legacy
1
Roots
On Wednesday morning, his twenty-eighth birthday, the young Dario dos Santos was filled with excitement. His wife was in labor at the hospital, and he was counting down the minutes until the arrival of his second child. A simple man with little academic background, Dario worked hard at his job of cleaning the streets of the city in which he lived. Their household income also included the little his wife was able to earn with her hand washing of clothes for several families. This couple was known for their intrinsic faith in God, which was even stronger than the love they had for each other.
That Wednesday, as Dario pushed his old bicycle uphill along the steep part of the street, he couldn’t help but wonder about the child’s sex. Was it going to be another girl, to be company for his firstborn, Sonia? Or would it be a boy, a future preacher? It was winter in that small Brazilian village, but the 82-degree temperature caused the young father to sweat to the point of soaking his dark, straight, well-combed hair. His shirt was sticking to his body, which was tanned by overexposure to the sun. During his lunch break, Dario was headed to the hospital to visit his wife and meet his newborn for the first time.
At the hospital, he heard music to his ears: Your wife is well, and she had a baby boy.
Dario was so elated that he nearly fainted and had to be helped to his seat. His wife, Cecilia, was still sedated, and Dario was told he would not be able to see her or his son until visitation hours the next day.
Amidst the happiness of having a son and the disappointment of having to wait for more than twenty-four hours to be able to meet his own child, he returned to his work. That afternoon, everyone who came near Dario heard him say, It’s a boy.
Every boy who passed by, whether going to school or just playing on the streets, was enough to divert the dedicated Dario from whatever he was working on. His head, already heated by the scorching sun, got even hotter when he tried to think which of those boys on the streets his son would look like.
It was a happy day, but it also demanded of him a steep price. The reason he couldn’t spend unscheduled visitation with his wife and baby son was that he couldn’t afford medical insurance. That afternoon seemed endless as he anxiously looked at his watch every five minutes to check if it was time to leave work and go tell his relatives and friends. Finally, at five o’clock, Dario rushed to spread the news in his neighborhood, especially because most people had bet the baby would be another girl.
As he sped downhill, the wind dried Dario’s wet shirt as he pedaled as fast as his old bicycle would go. He went straight to the house of his mother-in-law, Ms. Arminda, to break the news to her. When he got there, he was so happy that he couldn’t speak, and he started sobbing beyond control.
Had it not been for Ms. Arminda’s strength and resilience, she would have been in despair, thinking that something bad had happened to her daughter or to the child. Sit down, Dario. I’ll get you a glass of water with sugar to calm you down,
she said.
Dario sat down on a tree trunk in the shade of a large guava tree and calmed down. A glass of water and sugar had never been so effective in calming someone. His composure regained, Dario said, Sister Arminda, Cecilia is well, and she had a baby boy.
Ms. Arminda sighed in relief and said, Blessed be the name of our Lord Jesus Christ.
Although his son’s birth was of great importance to Dario, for Ms. Arminda it was just the birth of her twenty-first grandchild. Though he never said so, her calm reaction left Dario a little disappointed. He thought she didn’t care, which wasn’t true. Dario thought he would have received more support had he gone to tell his parents first. However, they lived more than thirty miles away, and he couldn’t afford that trip.
Born in 1890, two years after the legal end of slavery in Brazil, my maternal grandmother, Ms. Arminda, had become a widow early in life. Her husband, Mr. Abel, had worked hard and suffered to raise their seven children—Jose, Lucilia, Josefa, Cecilia, Paulina, Joao, and Balbina, all of whom were still under the age of fifteen when he died. Mr. Abel had been a tall, well-built black man always beaming energy and health. But one morning in 1935, while harvesting coffee on the farm where they lived, he was bitten by a snake, and his life was cut short by a good forty years.
Now widowed for twenty-two years and having seen the hardships her own children had faced to earn a living—actually, to survive—Ms. Arminda’s thoughts were on the challenges that her newly born grandson would face in life. She ended up having forty-three grandchildren. The old lady was illiterate but blessed with discernment and words of wisdom no doctoral program could provide. A cruel life had been her school. Black, poor, and illiterate, with no professional training, Ms. Arminda was one of those people set for failure in life.
A cruel life had
been her school.
Kicked out of the farm because the productive Mr. Abel was no longer with them, my grandmother, whose full name was Arminda Mary of Jesus, had no choice but to gather her children and their belongings and restart life somewhere else, most likely in a semi-slavery job. Now all the children—including my mother, the six-year-old Cecilia—would have to work if they were to survive.
The family traveled more than six hundred miles, from their village of Alem Paraiba to the town of Marilia in the neighboring state. Many people from Alem Paraiba were moving to Marilia, where there were opportunities for whole families to work on the coffee farms.
Those seven children, who had barely recovered from losing their father, soon faced the risk of losing their mother as well. Worn out by the stressful work, and now serving as both father and mother to her children, Ms. Arminda was very ill, and for several days she wouldn’t even leave her bed. With no resources and not knowing where to turn for help, she heard about a peasant who worked on the neighboring farm. Once a week, the peasant held evangelistic services on the farm where Ms. Arminda and her children lived.
That faith became central
to her life, which was never
the same—always moving
toward something greater.
Someone who heard of Ms. Arminda’s illness had invited her to one of these services, claiming she would be healed. She did not have the strength to go to the service, but she agreed the man could come to her shack and pray for her. God answered that man’s prayer, and Ms. Arminda decided that she and her children would join that group and their denomination, the Assemblies of God. That faith became central to her life, which was never the same—always moving toward something greater.
As time passed, Ms. Arminda’s children grew up and got married. Cecilia, the fourth of the seven children, had very high self-esteem. She also had a strong, sometimes aggressive temper and easily lashed out in anger at times. Some of the older women tried to advise her to control her temper, but Cecilia wouldn’t listen. They thought she would never marry unless her temper changed.
Enter a young man named Dario. Originally from a different part of the country, Dario in many ways was the opposite of Cecilia. He was white, friendly, calm, and polite. Around 1915, his parents had traveled more than two thousand miles, from Juazeiro do Norte in the northern state of Ceará to the city of Agudos in Sao Paulo. In the northern part of the country, several years of drought had made