Rating: 2 out of 5 stars
2/5
Ebook252 pages5 hours
The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
By Leland Harden and Bob Heyman
Rating: 0 out of 5 stars
()
About this ebook
How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines
From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.
The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to:
- Liquidate excess inventory
- Acquire new customers cost-effectively
- Conduct real-time market research
- Provide new avenues of cooperation between sellers and suppliers
Related to The Auction App
Related ebooks
How to Get Started in Electronic Day Trading: Everything You Need to Know to Play Wall Street's Hottest Game Opportunties in Direct Marketing Rating: 0 out of 5 stars0 ratingsThe Future of Sales: The 50+ Techniques, Tools, and Processes Used by Elite Salespeople Rating: 0 out of 5 stars0 ratingsThe Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship Rating: 0 out of 5 stars0 ratingsSoftware Rules: How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness Rating: 0 out of 5 stars0 ratingsDigital Marketing: Global Strategies from the World's Leading Experts Rating: 0 out of 5 stars0 ratingseMarketing Strategies for the Complex Sale Rating: 0 out of 5 stars0 ratingsThe Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth Rating: 0 out of 5 stars0 ratingsGood ECommerce Rating: 0 out of 5 stars0 ratingsSales Growth: Five Proven Strategies from the World's Sales Leaders Rating: 0 out of 5 stars0 ratingsCapturing New Markets: How Smart Companies Create Opportunities Others Don’t Rating: 0 out of 5 stars0 ratingsSales Force Branding: Differentiate from the Competition Rating: 0 out of 5 stars0 ratingsTools for the Direct Access Trader: Hardware, Software, Resources, and Everything Else You Need to Get Started Rating: 0 out of 5 stars0 ratingsAFFILIATE MARKETING Part -2: Profitable Niche in Affiliate Marketing Rating: 0 out of 5 stars0 ratingsVirtual Wholesaling Secrets: How to Make Money from Anywhere Rating: 0 out of 5 stars0 ratingsNetwork Marketing Tools: The Basics Rating: 0 out of 5 stars0 ratingsCustomer Data Integration: Reaching a Single Version of the Truth Rating: 3 out of 5 stars3/5The Usage Economy: Strategies for Growth, Smart Pricing, and Effective Technology Management Rating: 0 out of 5 stars0 ratingsOnline Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today Rating: 0 out of 5 stars0 ratingsDigital Real Estate 101 Rating: 0 out of 5 stars0 ratingsThe Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Rating: 5 out of 5 stars5/5Domain Flipping: Massive Passive Income Online Rating: 0 out of 5 stars0 ratingsSummary of Ram Charan's Rethinking Competitive Advantage Rating: 0 out of 5 stars0 ratingsWinning the Profit Game: Smarter Pricing, Smarter Branding: Smarter Pricing, Smarter Branding Rating: 0 out of 5 stars0 ratingsB2B (Review and Analysis of Cunningham's Book) Rating: 0 out of 5 stars0 ratingsAll About High-Frequency Trading Rating: 3 out of 5 stars3/5The Private Equity Toolkit: A Step-by-Step Guide to Getting Deals Done from Sourcing to Exit Rating: 0 out of 5 stars0 ratingsThe Online Entrepreneur's Handbook. Rating: 0 out of 5 stars0 ratings
Business For You
Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5How to Write a Grant: Become a Grant Writing Unicorn Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5The Everything Guide To Being A Paralegal: Winning Secrets to a Successful Career! Rating: 5 out of 5 stars5/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5
Related podcast episodes
Antitrust: Data Privacy & Ownership: Antitrust: Data Privacy & Ownership 0% found this document usefulS5 E5: 5 Secrets to Building a High-Converting Landing Page 0% found this document usefulEp 527: Creating Mr. Beast Like Hype For Your E-Commerce Brand with Eric Autry and Craig Martens, Shared Sweeps 0% found this document usefulAntitrust: Democratization of Investments: Antitrust: Democratization of Investments 0% found this document usefulWeb3: Mike's first NFT: Web3: Mike's first NFT 0% found this document usefulBonus: Product Failure Quibi: Bonus: Product Failure Quibi 0% found this document usefulAntitrust: Web3 DAOs, ICOs & Protocols 0% found this document usefulGrowing Your Shopify Business With By the Numbers 0% found this document usefulRapid Research with Sarah Doody: We're sorry Steve 0% found this document useful$0 profit offshoring company for $2mm. WHAT COULD GO WRONG?! - Acquisitions Anonymous 282 0% found this document usefulAntitrust: Cryptocurrency: Antitrust: Cryptocurrency 0% found this document usefulEdan Krolewicz - Data for customer acquisition - The light and the dark side of the global data industry - S3 Ep12 0% found this document useful2022 Tech Predictions: 2022 Tech Predictions 0% found this document usefulHow To Know When Your Customers Are Shopping You With Seth Zaremba 0% found this document usefulS2 E26: Karly McFarland: 7 Months at Mini Katana. 0% found this document usefulThe One Thing Big Tech Can't Compete Against with Brad McDaniel 0% found this document usefulAntitrust: CryptoCities: Antitrust: CryptoCities 0% found this document useful
Related articles
Designing A Customer Value-centric Growth Strategy The European Business ReviewArticle
Designing A Customer Value-centric Growth Strategy
May 25, 2021
8 min readStop Drinking The Programmatic Kool-aid NZ MarketingArticle
Stop Drinking The Programmatic Kool-aid
Jun 18, 2017
11 min readThe Inside Line Motor Sport MagazineArticle
The Inside Line
Dec 30, 2020
WELL, WHAT A YEAR. We’ve all finished 2020 in a rather different world to the one we started with – and we’re perhaps never going back to the old ways. For many of us, working from home is now a well-established new normal, as is being able to order
2 min readThe Retail Revolution Money MagazineArticle
The Retail Revolution
Feb 29, 2024
The tailwinds created for online retail in 2022 quickly turned to headwinds in 2023 as a result of rapid interest rate rises designed to curb consumer spending and drive down inflation. The good news is that every retailer, whether it's a bricks-and-
4 min readBuilding a Home-Based Business — Top Tips for Success Home Business MagazineArticle
Building a Home-Based Business — Top Tips for Success
Dec 29, 2022
2 min readHow Are Brands Experimenting with Web3? TechfastlyArticle
How Are Brands Experimenting with Web3?
Jul 1, 2022
5 min readCalifornia Is Rewriting The Rules Of The Internet. Businesses Are Scrambling To Keep Up Los Angeles TimesArticle
California Is Rewriting The Rules Of The Internet. Businesses Are Scrambling To Keep Up
Dec 27, 2019
7 min readThe Business Tornado Era ThinkSalesArticle
The Business Tornado Era
Jun 26, 2019
Disruptive forces are simultaneously converging on every company across all industries, B2C and B2B, creating the perfect storm for your company. What are these forces and are you and your organisation equipped for this tornado? Fact 1: Due to the I
2 min readOnline Ads Are About to Get Even Worse The AtlanticArticle
Online Ads Are About to Get Even Worse
Jun 1, 2023
At a glance, the tech giants don’t seem to have a lot in common. Google delivers information quickly. Meta connects you to friends and family. Amazon is a store. Apple makes phones and computers. Microsoft is all about business software. But under th
6 min readWhat It Takes To Be A Smart Business Rotman ManagementArticle
What It Takes To Be A Smart Business
Jan 1, 2019
Why is it important for every Western businessperson to be familiar with Alibaba's business model? Alibaba’s business model provides key insights into the future of strategy. The sources of competitive advantage have shifted dramatically, and compani
6 min read5 Minutes With… AdNewsArticle
5 Minutes With…
Nov 28, 2021
2 min readHow Should A Business Self-cannibalize During Digital Transformation? The European Business ReviewArticle
How Should A Business Self-cannibalize During Digital Transformation?
Nov 25, 2021
5 min readWelcome To The Age Of Privacy Nihilism The AtlanticArticle
Welcome To The Age Of Privacy Nihilism
Aug 23, 2018
10 min readPeople's Deepest, Darkest Google Searches Are Being Used Against Them The AtlanticArticle
People's Deepest, Darkest Google Searches Are Being Used Against Them
Nov 3, 2015
3 min readScroll Media NZ MarketingArticle
Scroll Media
Sep 16, 2018
You have been in the digital advertising industry since 2001, what changes have you seen and what’s your view on it today? It seems we have come a long way from faxing order forms across town and fixed weekly rates, so any automation is a good thing.
3 min readHow This Company Found the Solution for Its Site's Missing Links EntrepreneurArticle
How This Company Found the Solution for Its Site's Missing Links
Apr 1, 2016
1 min readAdd to Cart Cannabis & Tech TodayArticle
Add to Cart
Sep 27, 2019
2 min readEverything You Need to Know to Pitch an Investor EntrepreneurArticle
Everything You Need to Know to Pitch an Investor
Jun 1, 2019
8 min readKeep The Systems Short And Snappy Sunday TribuneArticle
Keep The Systems Short And Snappy
Feb 14, 2021
COVID-19 has changed consumer behaviour drastically with many buying groceries, clothes and almost everything else online. As more companies move online, businesses need to innovate to stand out and keep their online marketplace competitive and relev
1 min readA Low-risk, High-reward Approach Home Business MagazineArticle
A Low-risk, High-reward Approach
Mar 25, 2021
4 min readStarting a Successful Home Security Company: Step-By-Step Guide Home Business MagazineArticle
Starting a Successful Home Security Company: Step-By-Step Guide
Mar 30, 2023
4 min readThe Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B EntrepreneurArticle
The Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B
Mar 1, 2017
5 min readBuyingadvice Choose Carefully When Insuring Your 'Van MMM - The Motorhomers' MagazineArticle
Buyingadvice Choose Carefully When Insuring Your 'Van
Sep 14, 2023
It's been a tumultuous year within the world of motorhome insurance and the industry is shrinking in terms of the number of insurers in the market, despite the fact that motorhome ownership is booming. That might seem like a paradox but the popularit
5 min read6 Stocks That Have Survived Their Industries' Disruption KiplingerArticle
6 Stocks That Have Survived Their Industries' Disruption
Oct 3, 2019
When Eastman Kodak filed for bankruptcy protection in 2012, it was hard to be surprised. By then, film cameras were an analog product in a digital world. And when the same day of reckoning came for Blockbuster Video and for Borders bookstores, the no
6 min readThe Ballet Of Business Money MagazineArticle
The Ballet Of Business
Feb 29, 2024
6 min readA View From The Other Side Auto Express MagazineArticle
A View From The Other Side
Feb 10, 2022
5 min readTurning Disruption into Opportunity: How to Release Trapped Value Rotman ManagementArticle
Turning Disruption into Opportunity: How to Release Trapped Value
Jan 1, 2020
15 min readAudience Segmentation: marketing Automation based On What Your Customers Do NZ MarketingArticle
Audience Segmentation: marketing Automation based On What Your Customers Do
Jun 22, 2022
10 min readHow VCs Value Companies EntrepreneurArticle
How VCs Value Companies
Apr 1, 2015
2 min readRental Hygiene: Why We Should Refuse To Pay PC Pro MagazineArticle
Rental Hygiene: Why We Should Refuse To Pay
Jan 4, 2024
3 min read
Reviews for The Auction App
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
The Auction App - Leland Harden
Enjoying the preview?
Page 1 of 1