Sustainability-Oriented Mindset : Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

By Beba Rakic and Mira Rakic

Sustainability is imperative. The survival of actors depends on the sustainability orientation. The sustainability-oriented mindset is a condition for the survival of people, the planet and profit.  The purpose of this book is the positioning of the sustainability-oriented mindset in the minds of marketers, governments, academics and consumers. Sustainability marketing is the driver of transformations for sustainability. Sustainability marketing is "the golden thread" connecting the sustainability-oriented mindset and sustainability (the survival of people, the planet and profit).

 

This book is "software" (the sustainability-oriented mindset) for "hardware":

• Organizations – the sustainability of organizations
• Governments – the sustainability of governments
• Individuals – the sustainability of individuals
• Academics – the understanding of the influence of the sustainability mindset in science and practice.

If you have a dilemma about the types of the patterns of sustainability-oriented behavior and the indicators of sustainable development, you are in the right place.This book is your guide to creating patterns and indicators as the pathway to sustainability. Invest in your business and future – read this book and apply the new framework for embedding sustainability in the supply chain through co-creating and the prosumption of the sustainability-oriented value and control the results.

 

Why this book?

No one can underestimate the power of transformations to sustainability-oriented behavior. This book is an SOS distress signal and an appeal for accepting the sustainability-oriented mindset. If you are ready for transformations towards sustainability-oriented behavior, this is "a must-read" for you.

• Language: English
• Publisher: B & M ®
• Release date: Jan 5, 2023
• ISBN: 9798201685027

Book preview