Beauty School: Industry Insight for Beauty Professionals

By Lisa Marie Lewis

There are a few teachers who I will always remember in my life. Lisa Marie is someone who makes the world a better place with love, kindness and enthusiasm. I will always be grateful to have had Lisa Marie as a teacher.

Nate Hall, Graduate from the Aveda Institute Las Vegas

Lisa Marie is a true inspiration, role model, mother, beauty professional, teacher, as well as entrepreneur. From the moment I met Lisa my world changed I knew I met a powerhouse and what I did not know was that powerful women would soon be a role model for me someone to aspire to be and great friend. I met Lisa Marie at work where we both taught cosmetology not only did she guide me at work but she taught me life lessons. By watching her I learned how to be a stronger woman by working by her side. When Lisa Marie needs to be serious she can be but I can always count on her to make me laugh. Its an honor to call her role model and friend.

Candace Harker, Owner of Prodigy Hairdressing

Lisa Marie is an amazing mentor and leader. I had the incredible opportunity to work with her and she taught me so much. She is the type of leader I would love to one day be. Thank you for all your magic!!

Angelo Denofrio, Master Stylist & Colorist

"Sharing knowledge and experience is the things that Lisa Marie does on a daily basis, with a goal to ensure everyone succeeds. I know the powerful lessons that she presents will continuously inspire. "

CJ Blue Paz, Platform Artist & Educator

• Language: English
• Publisher: AuthorHouse
• Release date: Jun 30, 2015
• ISBN: 9781504917452

Lisa Marie Lewis

Lisa Marie has authored three children's books for children ages five to fourteen, all published in 2008, titled Creative Short Stories for Smart Kids, A Small Town’s Carnival, and Who Said Acting Isn’t Therapy. In 2010 she created an independent audiobook titled A Woman's Signature. Lisa has worked in the beauty industry for the past nineteen years. She has explored all areas of the industry, including skincare, makeup, and hair services. The last nine years she has focused on developing her craft as an educator. Previously, she worked at the Aveda Institute in Las Vegas as the advanced educator, helping to train students for the second phase of their education. She has also worked for the Paul Mitchell School in Las Vegas and in Tulsa as the Core Leader, Texture Specialist, and Learning Leader Advisor to her last position as the education leader. Through her time spent with these companies, she fell in love with teaching and the impact she could have on a student’s life. Now she is looking to share her passion and experience with the nation.

Book preview

Beauty

SHOOL

Industry Insight for Beauty Professionals

LISA MARIE LEWIS

AuthorHouse™

1663 Liberty Drive

Bloomington, IN 47403

www.authorhouse.com

Phone: [phone]

© 2015 Lisa Marie Lewis. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system,

or transmitted by any means without the written permission of the author.

Published by AuthorHouse 07/01/2015

ISBN: 978-1-5049-1769-8 (sc)

ISBN: 978-1-5049-1745-2 (e)

Library of Congress Control Number: 2015909698

Any people depicted in stock imagery provided by Thinkstock are models,

and such images are being used for illustrative purposes only.

Certain stock imagery © Thinkstock.

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

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CONTENTS

For the Beauty Professional

Why Beauty?

Knowing Your Niche

Building Your Personal Brand

How to Utilize Social Media

Mane Attraction- Your Clientele

Discovering the Best Salon Structure for You

Cultivating Good Habits

Creating a Culture Your Guests Will Love

Effective Tools for Every Consultation

Picture Perfect- Career Path

Mimic the Mentor

Revamp Your Revenue

An Editorial Glimpse

The Beauty of the Future

For the Salon Owner

When is the Time Right?

Marketing Plan

Marketing Action Plan

Salon Retail Policy

Weekly Coaching Report

Rental Agreement

Commission Agreement

Education Agenda

For the Educator

The Influence of Education

Lesson Plan #1

Lesson Plan #2

Lesson Plan #3

Lesson Plan #4

Lesson Plan #5

Lesson Plan #6

Lesson Plan #7

Learning Tools Every Educator Should Equip Their Students With

Letter to My Younger Self

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AUTHOR’S NOTE

There are many reasons why a person chooses to become a writer. It typically stems from the love of words and the ability to create a world many of us would love to live in far away from life’s daily stresses. I originally went into children’s literature for these exact same reasons. I was able to escape in my work not that I didn’t love what I was doing at that time, this just provided a different fulfillment. It allowed me to erase all of the grown up doubts I had acquired through maturing and life experiences. During this time it allowed me to reconnect with the childlike qualities that are really precious such as; believing truly anything is possible and the ability to view the world and the people in it more purely minus the flaws.

So I got inspired and wanted to be a part of encouraging a child’s creativity and sharing with parents how to honor their gifts. One book came, then another then another, finally I felt the yearning of finding a way to connect the dots. I had spent so much time in finding niches in communicating the value of instilling morals but also embracing the individuality of our children. Yet with all of this accomplished something was missing in my own life. I was so passionate about children but had found ways to mask that I longed for ones of my own. These simple facts made me evaluate the present state of my life but also investigate the unhealthy patterns I had created along the way.

So my next step was publishing and independent audio book on how women can look and appear one way and have a completely different reality than many would assume. This is partly due to the perception of many but also because many of us have mastered living a lie. As I continued on my career path the one thing that had stayed consistent was my love for the beauty industry and all it had to offer both a new and seasoned professional and for that matter even beauty enthusiasts. So the creation of BEAUTY SCHOOL began.....

It’s not about locating or creating one’s beauty it’s about helping them to discover their own.

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INTRODUCTION

This book has been a long time coming. I have brainstormed ideas, envisioned titles even visuals and finally made the leap of faith that this is the right balance. I was looking to offer beauty insight on a professional level yet pair it with pivotal business lessons for creating a long term career. Everyone has experienced a job right? Typically it’s something we didn’t put much thought into choosing and most of the time the pay is low and even the expectation. Then one day you decide I need more, deserve more and want more. So you do some soul searching, find a path and start your journey into your chosen career.

As we know in many paths there are several possible ways to get there. Maybe the choice is based off of time or resources or maybe both. I wanted to be that wedge between you and an eight thousand investment to a twenty thousand investment. It’s not to say everything you learn here is something you didn’t get in beauty school but maybe the packaging of it will allow you to relate more. I decided to start with the essential elements and began to layer with things that will cause your guests to question why they had never experienced it before.

We quickly assume that the beauty industry consists of being the prettiest, trendiest or maybe even a master