E-Business Models and Web Strategies for Agribusiness

By Roby Jose Ciju

The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.

• Language: English
• Publisher: Agrihortico
• Release date: Mar 17, 2021
• ISBN: 9781393009078

Book preview

E-Business Models and Web Strategies for Agribusiness

Roby Jose Ciju

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E-Business: An Introduction

The World Wide Web and the Internet has huge potential to accelerate the growth of food and agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in the food and agribusiness sector around the world.

What is World Wide Web (WWW)? The World Wide Web (WWW or W3) is a collection of websites which can be accessed via the Internet using a web browser such as Firefox, Google Chrome, Opera, and Internet Explorer. WWW is controlled by the World Wide Web Consortium (W3C), the international standards organization for the World Wide Web. Major objective of W3C is the development of standards for the World Wide Web.

What is a Website? A website is a collection of web pages where the landing page is called ‘homepage’ and all other pages that can be accessed from home page are known as ‘web pages’. After developing a website using relevant software applications (for example, ‘Dreamweaver with PHP), it must be hosted on a web server, which is accessible via internet through a unique Internet address given to the website known as a ‘Uniform Resource Locator’ (URL). For example, the internet address or URL of ‘Agrihortico’ is www.agrihortico.com.  A beginner in the field of web development may log on to http://www.w3schools.com, a popular website that contains web development tutorials to gain some exposure on this topic.

What is Internet? The Internet is a collection of all interconnected computer