How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

By Guy Raz

The number one Wall Street Journal Business Book Bestseller and Top 10 New York Times Bestseller

‘A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do’ – Adam Grant, author of Originals

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful venture.

Great ideas often come from a simple spark: a football player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn it into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).

Award-winning podcast creator Guy Raz has interviewed more than 200 highly successful innovators from across the world, from the founders of Five Guys, Airbnb and Bumble to James Dyson and Reed Hastings of Netflix, to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to finding your market and, finally, to paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trail-blazing go-getters made their own dreams a reality.

‘These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur’ – Eric Ries, author of The Lean Startup

‘Guy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller’ – Angela Duckworth, author of Grit

• Language: English
• Publisher: Pan Macmillan
• Release date: Sep 15, 2020
• ISBN: 9781529026320

Guy Raz

GUY RAZ—author of the New York Times bestseller How I Built This and coauthor of the #1 New York Times bestseller The How and Wow of the Human Body and Two Whats?! and a Wow! Think & Tinker Playbook—has been called “one of the most popular podcasters in history” by the New York Times. He is the co-creator and cohost of Wow in the World and Two Whats?! and a Wow! and is the host and creator of NPR’s How I Built This podcast and Wisdom from the Top on Luminary. Previously, Guy cocreated and hosted NPR’s TED Radio Hour and The Rewind on Spotify. He’s been on the radio for more than two decades and has served as a foreign and war correspondent and as a host of All Things Considered. Guy is the father of two boys and lives in the Bay Area where he can often be seen riding his bike in red pants.