Cascades (PB): How to Create a Movement that Drives Transformational Change

By Greg Satell

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement! If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole? Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight. In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose. As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

• Language: English
• Publisher: McGraw-Hill Education
• Release date: Apr 26, 2019
• ISBN: 9781260454024

Book preview

Reviews for Cascades (PB)

[mitchellray · Rating: 5 out of 5 stars]

Greg Satell has written a useful guide to transformational change. The first part of the book reviews the science behind social movements and change. Satell corrects some misinterpretations of past research. Part two delves into the processes for leading transformational change. At the end of the book, he provides a summary of the six principles for creating transformative change. This book is a must read for anyone seeking to lead change in communities or corporations. Satell provides an analysis of specific change initiatives and explains why they succeeded or failed. The principles he explains provide a blueprint for creating transformational change movements. His writing style is clear and engaging. Reading this book should be the first step for anyone motivated to make a difference in his or her company, community, society, or the world.