Nation Branding in Modern History
()
About this ebook
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Related to Nation Branding in Modern History
Titles in the series (9)
Remaking France: Americanization, Public Diplomacy, and the Marshall Plan Rating: 0 out of 5 stars0 ratingsAnti-americanism in Latin America and the Caribbean Rating: 5 out of 5 stars5/5Searching for a Cultural Diplomacy Rating: 0 out of 5 stars0 ratingsMusic and International History in the Twentieth Century Rating: 0 out of 5 stars0 ratingsMusic and Postwar Transitions in the 19th and 20th Centuries Rating: 0 out of 5 stars0 ratingsNation Branding in Modern History Rating: 0 out of 5 stars0 ratingsEmpire of Pictures: Global Media and the 1960s Remaking of American Foreign Policy Rating: 0 out of 5 stars0 ratingsVisions of Humanity: Historical Cultural Practices since 1850 Rating: 0 out of 5 stars0 ratingsIntimate Histories: African Americans and Germany since 1933 Rating: 0 out of 5 stars0 ratings
Related ebooks
Re-Branding the Nation Rating: 5 out of 5 stars5/5The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy Rating: 3 out of 5 stars3/5#Breakthrough: Unleash Your Remarkable Brand Value, Influence And Authority Rating: 0 out of 5 stars0 ratingsThe Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Rating: 0 out of 5 stars0 ratingsIt's Not Right-Left, It's Top-Down: The Truth About The Media Rating: 2 out of 5 stars2/5Meet the People: Why businesses must engage with public opinion to manage and enhance their reputations Rating: 0 out of 5 stars0 ratingsMaking and Unmaking Nations: War, Leadership, and Genocide in Modern Africa Rating: 0 out of 5 stars0 ratingsBreaking Up America: Advertisers and the New Media World Rating: 4 out of 5 stars4/5Our Fair Share: How One Small Change Can Create a More Equitable American Economy Rating: 0 out of 5 stars0 ratingsA Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power Rating: 0 out of 5 stars0 ratingsCulture War: Affective Cultural Politics, Tepid Nationalism and Art Activism Rating: 0 out of 5 stars0 ratingsFriction Fatigue: What the Failure of Advertising Means for Future-Focused Brands Rating: 0 out of 5 stars0 ratingsThe Democratic Surround: Multimedia & American Liberalism from World War II to the Psychedelic Sixties Rating: 0 out of 5 stars0 ratingsLuxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand Rating: 0 out of 5 stars0 ratingsDigital Media and Democratic Futures Rating: 0 out of 5 stars0 ratingsMedia Between Culture and Commerce: An Introduction Rating: 0 out of 5 stars0 ratingsThe Law of Civilization and Decay: An Essay on History Rating: 0 out of 5 stars0 ratingsThe Surplus Woman: Unmarried in Imperial Germany, 1871-1918 Rating: 0 out of 5 stars0 ratingsCoping with the Nazi Past: West German Debates on Nazism and Generational Conflict, 1955-1975 Rating: 0 out of 5 stars0 ratingsJazz, Rock, and Rebels: Cold War Politics and American Culture in a Divided Germany Rating: 3 out of 5 stars3/5Empire of Pictures: Global Media and the 1960s Remaking of American Foreign Policy Rating: 0 out of 5 stars0 ratingsGerman Division as Shared Experience: Interdisciplinary Perspectives on the Postwar Everyday Rating: 0 out of 5 stars0 ratingsQueer Identities and Politics in Germany: A History, 18801945 Rating: 0 out of 5 stars0 ratingsHumanitarianism and Media: 1900 to the Present Rating: 0 out of 5 stars0 ratingsNationalism in Europe and America: Politics, Cultures, and Identities since 1775 Rating: 5 out of 5 stars5/5Weimar Publics/Weimar Subjects: Rethinking the Political Culture of Germany in the 1920s Rating: 0 out of 5 stars0 ratingsWriting 20th Century International History: Explorations and Examples Rating: 0 out of 5 stars0 ratingsPolarized Pasts: Heritage and Belonging in Times of Political Polarization Rating: 1 out of 5 stars1/5Embers of Empire: Continuity and Rupture in the Habsburg Successor States after 1918 Rating: 0 out of 5 stars0 ratingsRuptures in the Everyday: Views of Modern Germany from the Ground Rating: 0 out of 5 stars0 ratings
International Relations For You
The Art of War Rating: 4 out of 5 stars4/5A History of the Israeli-Palestinian Conflict, Second Edition Rating: 4 out of 5 stars4/5The CIA as Organized Crime: How Illegal Operations Corrupt America and the World Rating: 4 out of 5 stars4/5Inside the CIA Rating: 3 out of 5 stars3/5Mossad: The Greatest Missions of the Israeli Secret Service Rating: 4 out of 5 stars4/5When China Attacks: A Warning to America Rating: 0 out of 5 stars0 ratingsThe Israel Lobby and U.S. Foreign Policy Rating: 4 out of 5 stars4/5Fidel Castro: My Life: A Spoken Autobiography Rating: 5 out of 5 stars5/5The Doomsday Machine: Confessions of a Nuclear War Planner Rating: 4 out of 5 stars4/5A Narco History: How the United States and Mexico Jointly Created the "Mexican Drug War" Rating: 5 out of 5 stars5/5This Is How They Tell Me the World Ends: The Cyberweapons Arms Race Rating: 4 out of 5 stars4/5How Everything Became War and the Military Became Everything: Tales from the Pentagon Rating: 4 out of 5 stars4/5Soldier in the Sand: A Personal History of the Modern Middle East Rating: 0 out of 5 stars0 ratingsPrisoners of Geography: Ten Maps That Explain Everything About the World Rating: 4 out of 5 stars4/5One Palestine, Complete: Jews and Arabs Under the British Mandate Rating: 4 out of 5 stars4/5Can We Talk About Israel?: A Guide for the Curious, Confused, and Conflicted Rating: 5 out of 5 stars5/5The War of Return: How Western Indulgence of the Palestinian Dream Has Obstructed the Path to Peace Rating: 0 out of 5 stars0 ratingsThe Coup: 1953, the CIA, and the Roots of Modern U.S.-Iranian Relations Rating: 5 out of 5 stars5/5The Palestine-Israel Conflict: A Basic Introduction Rating: 4 out of 5 stars4/5Putin's Playbook: Russia's Secret Plan to Defeat America Rating: 4 out of 5 stars4/5Palestine Peace Not Apartheid Rating: 4 out of 5 stars4/5God's Politics: Why the Right Gets It Wrong and the Left Doesn't Get It Rating: 4 out of 5 stars4/5Disarmed: What the Ukraine War Teaches Americans About the Right to Bear Arms Rating: 0 out of 5 stars0 ratingsAnd Then All Hell Broke Loose: Two Decades in the Middle East Rating: 4 out of 5 stars4/5Sex and World Peace Rating: 4 out of 5 stars4/5A Flag Worth Dying For: The Power and Politics of National Symbols Rating: 3 out of 5 stars3/5Crazy Like Us: The Globalization of the American Psyche Rating: 5 out of 5 stars5/5They Dare to Speak Out: People and Institutions Confront Israel's Lobby Rating: 4 out of 5 stars4/5
Reviews for Nation Branding in Modern History
0 ratings0 reviews