Beating the Coronavirus: The Uncommon Guide to the Future of Business in Challenging Times

By Dr. Matthew Checkley

Are you struggling to find a way forward with your business? Has the Coronavirus left you, understandably, in extreme doubt about the future?

This book offers a proven system to rethink your strategy and how it fits into a radically, dangerously shifting future. 

The text describes three steps you can use now. First are simple ways to protect your operation in the short term. Then you will focus on three future scenarios and a range of vital underlying trends, each of which opens up new opportunities for you and your venture. The third and final step concerns rethinking your strategy and crafting a simple one page plan to distil your best ideas.

This book is punchy, easy to read and quick to deploy. For an inspired approach to your strategy and planning in extremely testing times, start now.

• Language: English
• Publisher: Dr. Matthew Checkley
• Release date: Apr 14, 2020
• ISBN: 9781393903185

Book preview

Contents

Foreword

How to Use this Book

The Situation

Step One: Retrench Now

Step Two: Future Scenarios, Change and Trends

‘Covidiocy’

‘Covidiosyncrasy’

‘Covideal’

Why these Scenarios Won’t Merge

Established and Surprising Trends

Ecology

Social Behaviour

Technology

Education

Media

Politics

Legal Issues

Economics

Demography

Emerging Trends in a Covidian World

Step Three: Align and Serve

Finding the Essence of Your Strategy

Getting Agreement on Strategy

Cultivating Collective Intelligence

Finding New Meaning under any Scenario

Engaging with the Dark Side of the Post-Covidian World

Summary of Step Three

Summary of Steps One, Two and Three

Final Thoughts

An Important Message

About the Author

Dr. Matthew Checkley holds a PhD in strategy, risk and network science from Warwick University and has a professional background in consulting, academic research and entrepreneurship. Matthew is the author of many books, courses and articles on strategy, fund raising and accelerated learning.

Foreword

Cheltenham, UK, April 2020

I wrote this short guide amid the Coronavirus pandemic of early 2020. Foremost a human tragedy, much has been written of the medical horrors of this disease. I discuss how businesses are being decimated, economies are shrinking and morphing. Shared here, in response to these challenges, is a simple system to rethink your small or medium sized business, or business unit. I address what to do now, what will change in future months and years, and how you can respond and strategize afresh.

This book is full of predictions. Some of these are likely to be correct (because they are already in motion). Some of the prognoses are more speculative (and are noted as such). But the real purpose of all this prediction and speculation is to get you thinking about new futures for yourself, your communities and your business. You gain a deeper, clearer sense of what is changing and why. You then build an insightful plan for the coming months and years.

We are at a turning point. Resilient and nimble minds and organizations will become those best able to serve their communities in coming years. The time for fresh thinking is now. The current pandemic is forcing us to reconsider who we are and what we value. We will, hopefully, rediscover our better selves, with stronger communities and organizations.

An Important Message

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How to Use this Book

This text is designed for one purpose: to accelerate the re-strategizing of your business or organization in times of severe challenge. I do not dwell for long on how the virus is spreading around the world. I am not a virologist, epidemiologist or any other kind of expert in pandemics. The material within, on the virus itself, is summarized from multiple, well-known sources. Rather, I focus on three simple, practical steps for business.

The First Step is the quickest; what to consider now or soon. These are measures to help your business survive in the near term.

The Second Step is the essence of this guide: to explore future scenarios. This Step is about sensing where big, enduring social and economic changes might crystallize. Emergent ructions in the commercial landscape will shift your organizational opportunities and, therefore, the structure of winning