Introduction to Growth Hacking

By IntroBooks Team

Growth hacking has taken the business world by storm. It has
been there for quite some time offline, but now it has gone
viral. In the past, it was McDonald's using it to pop up at
every highway back in the 1950s. Now it has spread its arm
and has become a widely applied corporate concept. It is
especially famous in the world of start-ups because it provides
them a cost-friendly way to expand while remaining within their
budgets. As start-ups can't rely on Super Bowl ads or
Mega-expensive billboards, they depend on growth hacking to
back them up in cheaper ways. Any infant business can apply
growth hacking and if they do it in the right way they can
prosper beyond their expectations. From Dropbox to Uber, they
all used growth hacking to reach their goals and achieve
exponential growth rates. The only thing they had in common
was product scalability. So if a product has scalability growth
hacking can become a powerful tool to spread it like fire
through word of mouth on a big scale.

• Language: English
• Publisher: IntroBooks
• Release date: Nov 14, 2019
• ISBN: 9781393640097

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Introduction to

Growth Hacking

IntroBooks #578

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Preface

Growth hacking has taken the business world by storm. It has been there for quite some time offline, but now it has gone viral. In the past, it was McDonald’s using it to pop up at every highway back in the 1950s. Now it has spread its arm and has become a widely applied corporate concept. It is especially famous in the world of start-ups because it provides them a cost-friendly way to expand while remaining within their budgets. As start-ups can’t rely on Super Bowl ads or Mega-expensive billboards, they depend on growth hacking to back them up in cheaper ways. Any infant business can apply growth hacking and if they do it in the right way they can prosper beyond their expectations. From Dropbox to Uber, they all used growth hacking to reach their goals and achieve exponential growth rates. The only thing they had in common was product scalability. So if a product has scalability growth hacking can become a powerful tool to spread it like fire through word of mouth on a big scale.

Summary

Growth hacking is all about experimenting, testing, and pushing the limits to achieve the impossible. It is based on unconventional acquisition strategies which can be linked to dancing with the devil as it tends to wander in grey hat territories which established companies are too afraid to cross. This is why; hack is the word associated with as it works around the system to get to it means and is not afraid of breaking the rules and making some new ones!

Growth hacking is associated with cost-friendly methods like SEO, content marketing, etc. so that it can combat issues like lack of money and experience that start-ups face. This why