Barbie Doll Designs, Girls' Fashions and Mattel, Inc., History

By Robert Grey Reynolds, Jr

The dynamic release of Barbie in 1959 was a boon to a Hawthorne, California company that had languished for years previously. The company was founded by two men from Denver, Colorado. One of the partners left Mattel, Inc., before its 1948 incorporation. This left Eliott and Ruth Handler in charge of what eventually became the world's largest toy manufacturer. My e-book examines how Mattel's founders craftily succeeded in transferring doll clothes to fashions worn by girls 5-12 and older. For example, in Fall 1964, the Syracuse area of New York was among the select cities chosen to display "Barbie's Back to School Fashions". Blouses, slacks, pajamas, etc., were offered in such pastel colors as spruce green, flame red, liberty blue and sierra rust.

• Language: English
• Publisher: Robert Grey Reynolds, Jr
• Release date: Aug 15, 2019
• ISBN: 9780463262047

Robert Grey Reynolds, Jr

I am a soon to be retired Duke Medical Center library researcher, who enjoys writing. I have been writing on Wikipedia for years and have begun to writeebooks. My pastimes include selling books on EBay, genealogical research, baseball (Pittsburgh Pirates), collecting antique furniture and coins, and spending time with Kingsley, my cocker spaniel.