Marie Claire Australia

LIFE in PLASTIC

When the posters for the Barbie film hit social media, the internet went crazy. In what has to be one of the most successful marketing stunts in years, the official film posters that allowed people to create memes by uploading themselves as a Barbie or Ken turned Instagram into sea of hot pink. It was inescapable.

The film’s tagline is “Barbie is everything” and with every shot of Australia’s own Margot Robbie as

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