Adobe Analytics For Dummies

By David Karlins and Eric Matisoff

Use Adobe Analytics as a marketer —not a programmer!

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

• Evaluate your marketing strategies and campaigns
• Explore implementation fundamentals and report architecture
• Apply Adobe Analytics to multiple sources
• Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

• Language: English
• Publisher: Wiley
• Release date: Feb 28, 2019
• ISBN: 9781119446002

David Karlins

David Karlins is the author of Adobe Creative Suite 5 Web Premium How-Tos: 100 Essential Techniques (Adobe Press, 2010) along with dozens of other books and videos on web, and digital graphic and interactive design. His articles and reviews appear in publications ranging from Macworld to Business Wee, and David's consulting and design clients have ranged from Hewlett-Packard to the Himalayan Fair. His classes and seminars in New York City and the San Francisco Bay Area explore themes ranging from effective intranet culture to Web strategies for periodicals.