Ebook259 pages3 hours
Branded Faith: Contextualizing the Gospel in a Post-Christian Era
By Rajkumar Dixit and Brian D. McLaren
Rating: 0 out of 5 stars
()
About this ebook
Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably.
In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it.
Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it.
Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Author
Rajkumar Dixit
Rajkumar Dixit is a nationally recognized speaker and trainer, specializing in branding and leadership development. He serves as an associate pastor at New Hope Adventist Church. He earned his Doctor of Ministry at Wesley Theological Seminary, in Washington, DC.
Related to Branded Faith
Related ebooks
Reappearing Church: The Hope for Renewal in the Rise of Our Post-Christian Culture Rating: 4 out of 5 stars4/5Disappearing Church: From Cultural Relevance to Gospel Resilience Rating: 5 out of 5 stars5/5The Unsaved Christian: Reaching Cultural Christianity with the Gospel Rating: 5 out of 5 stars5/5Facilitating Change to Reach All Generations Rating: 0 out of 5 stars0 ratingsBy Design or Default?: Creating a Church Culture that Works Rating: 0 out of 5 stars0 ratingsLeaders That Last: How Covenant Friendships Can Help Pastors Thrive Rating: 3 out of 5 stars3/5Building a Healthy Multi-Ethnic Church: Mandate, Commitments, and Practices of a Diverse Congregation Rating: 0 out of 5 stars0 ratingsLessons from the East: Finding the Future of Western Christianity in the Global Church Rating: 4 out of 5 stars4/5Both/And: Maximizing Hybrid Worship Experiences for In-Person and Online Engagement Rating: 0 out of 5 stars0 ratingsGone for Good?: Negotiating the Coming Wave of Church Property Transition Rating: 0 out of 5 stars0 ratingsNon-Anxious Churches: Finding the Way of Jesus for Pastors and Churches Today Rating: 0 out of 5 stars0 ratingsFaith for This Moment: Navigating a Polarized World as the People of God Rating: 0 out of 5 stars0 ratingsPlanting by Pastoring: A Vision for Starting a Healthy Church Rating: 0 out of 5 stars0 ratingsAll Together Different: Upholding the Church's Unity While Honoring Our Individual Identities Rating: 5 out of 5 stars5/5Rebuilt Faith: A Handbook for Skeptical Catholics Rating: 0 out of 5 stars0 ratingsMissional Communities: The Rise of the Post-Congregational Church Rating: 4 out of 5 stars4/5Reaching Millennials: Proven Methods for Engaging a Younger Generation Rating: 0 out of 5 stars0 ratingsMissional Renaissance: Changing the Scorecard for the Church Rating: 4 out of 5 stars4/5The Neighboring Church: Getting Better at What Jesus Says Matters Most Rating: 0 out of 5 stars0 ratingsFlipping Church: How Successful Church Planters Are Turning Conventional Wisdom Upside-Down Rating: 0 out of 5 stars0 ratingsCharacter Matters: Shepherding in the Fruit of the Spirit Rating: 0 out of 5 stars0 ratingsChurch Ahead: Moving Forward with Congregational Spiritual Practices Rating: 0 out of 5 stars0 ratingsCelebrities for Jesus: How Personas, Platforms, and Profits Are Hurting the Church Rating: 5 out of 5 stars5/5Shrink: Faithful Ministry in a Church-Growth Culture Rating: 4 out of 5 stars4/5Sustainable Church: Growing Ministry Around the Sheep, Not Just the Shepherds Rating: 0 out of 5 stars0 ratingsWhat Is the Church's Mission? Rating: 4 out of 5 stars4/5How Can I Serve My Church? Rating: 5 out of 5 stars5/5Look Before You Lead: How to Discern and Shape Your Church Culture Rating: 3 out of 5 stars3/5Disruption: Repurposing the Church to Redeem the Community Rating: 0 out of 5 stars0 ratingsLoving Your Community: Proven Practices for Community-Based Outreach Ministry Rating: 5 out of 5 stars5/5
Christianity For You
The Holy Bible (World English Bible, Easy Navigation) Rating: 4 out of 5 stars4/5The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You Rating: 4 out of 5 stars4/5Your Brain's Not Broken: Strategies for Navigating Your Emotions and Life with ADHD Rating: 5 out of 5 stars5/5Winning the War in Your Mind: Change Your Thinking, Change Your Life Rating: 5 out of 5 stars5/5Mere Christianity Rating: 4 out of 5 stars4/5Don't Give the Enemy a Seat at Your Table: It's Time to Win the Battle of Your Mind... Rating: 5 out of 5 stars5/5The 5 Love Languages: The Secret to Love that Lasts Rating: 4 out of 5 stars4/5The Book of Enoch Rating: 4 out of 5 stars4/5The Purpose Driven Life: What on Earth Am I Here For? Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5The Bible Recap: A One-Year Guide to Reading and Understanding the Entire Bible Rating: 5 out of 5 stars5/5The Good Girl's Guide to Great Sex: Creating a Marriage That's Both Holy and Hot Rating: 4 out of 5 stars4/5The Screwtape Letters Rating: 4 out of 5 stars4/5The Story: The Bible as One Continuing Story of God and His People Rating: 4 out of 5 stars4/5How to Lead When You're Not in Charge: Leveraging Influence When You Lack Authority Rating: 4 out of 5 stars4/5Present Over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living Rating: 4 out of 5 stars4/5Girl, Wash Your Face: Stop Believing the Lies About Who You Are so You Can Become Who You Were Meant to Be Rating: 3 out of 5 stars3/5The Unseen Realm: Recovering the Supernatural Worldview of the Bible Rating: 5 out of 5 stars5/5Uninvited: Living Loved When You Feel Less Than, Left Out, and Lonely Rating: 4 out of 5 stars4/5Boundaries Updated and Expanded Edition: When to Say Yes, How to Say No To Take Control of Your Life Rating: 4 out of 5 stars4/5Anxious for Nothing: Finding Calm in a Chaotic World Rating: 4 out of 5 stars4/5Undistracted: Capture Your Purpose. Rediscover Your Joy. Rating: 5 out of 5 stars5/5A Grief Observed Rating: 4 out of 5 stars4/5Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff Rating: 4 out of 5 stars4/5Boundaries Workbook: When to Say Yes, How to Say No to Take Control of Your Life Rating: 4 out of 5 stars4/5The Four Loves Rating: 4 out of 5 stars4/5I'll Start Again Monday: Break the Cycle of Unhealthy Eating Habits with Lasting Spiritual Satisfaction Rating: 4 out of 5 stars4/5
Reviews for Branded Faith
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Branded Faith - Rajkumar Dixit
oOa book_preview_excerpt.html \ے76f"ش${ƖDf,
lI
eTUS }O9 H6v&6bEDɓ~ݯ[_߽?mUn{sC}p5FV2OvO?û/vpgnͰsw65ּph}?xۚ'њWccy?"[^:l\#);~I~7wnݾeZ6Do]v