The Burden of Choice: Recommendations, Subversion, and Algorithmic Culture
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About this ebook
The Burden of Choice examines how recommendations for products, media, news, romantic partners, and even cosmetic surgery operations are produced and experienced online. Fundamentally concerned with how the recommendation has come to serve as a form of control that frames a contemporary American as heteronormative, white, and well off, this book asserts that the industries that use these automated recommendations tend to ignore and obscure all other identities in the service of making the type of affluence they are selling appear commonplace. Focusing on the period from the mid-1990s to approximately 2010 (while this technology was still novel), Jonathan Cohn argues that automated recommendations and algorithms are far from natural, neutral, or benevolent. Instead, they shape and are shaped by changing conceptions of gender, sexuality, race, and class. With its cultural studies and humanities-driven methodologies focused on close readings, historical research, and qualitative analysis, The Burden of Choice models a promising avenue for the study of algorithms and culture.
Jonathan Cohn
Jonathan Cohn is a senior editor at The New Republic, where he has written about national politics and its impact on American communities for the past decade. He is also a contributing editor at The American Prospect and a senior fellow at the think tank Demos. Cohn, who has been a media fellow with the Kaiser Family Foundation, has written for The New York Times, The Washington Post, Mother Jones, Rolling Stone, Slate, and The Washington Monthly. A graduate of Harvard, he lives in Ann Arbor, Michigan, with his wife and two children.
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