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  • The Christian Science Monitor

    'Frenemies' is Ken Auletta's brightly readable tour of today's ad business

    Jun 20, 2018 3 minutes

    “If you can't figure out what a website is selling,” goes one of the fundamental axioms of the Internet age, “the website is selling you.” It's a comment on the currency of data, a wordier, nerdier update of the old advertising world maxim, “If you're not at the table, you're on the menu.”

    Something of that predatory tone is right there in the title of Ken Auletta's new book a brightly readable, cinematic tour through the seismic changes currently altering the face

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