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The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Unavailable
The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Unavailable
The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Ebook582 pages14 hours

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

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About this ebook

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.
LanguageEnglish
Release dateNov 30, 2018
ISBN9781888206135
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The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

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