Discover millions of ebooks, audiobooks, and so much more with a free trial

Only $11.99/month after trial. Cancel anytime.

Enron Ascending: The Forgotten Years, 1984-1996
Enron Ascending: The Forgotten Years, 1984-1996
Enron Ascending: The Forgotten Years, 1984-1996
Ebook1,534 pages27 hours

Enron Ascending: The Forgotten Years, 1984-1996

Rating: 0 out of 5 stars

()

Read preview

About this ebook

A great fall cannot be understood apart from the rise that preceded it. Enron Ascending is the only book to date that examines in detail the first two-thirds of that iconic energy company’s life. Thus, it is the only book to date that exposes the deepest causes of Enron’s stunning collapse. Nobel economist Paul Krugman predicted that history would look upon Enron’s plummet as a greater turning point than the fall of the Twin Towers.

Enron Ascending explains the shock of the company’s fall by recalling the astounding achievements of Enron’s birth, childhood, adolescence, and early maturity. It sets forth the once-celebrated but now-forgotten industry and innovation that caused the company and its reputation to soar stratospherically. At the same time, always conscious of the company’s fate, the book highlights throughout the developing habits of thought and behavior that later evolved into self-destructive acts of desperation and deceit.

Written fifteen years after the firm’s demise, Enron Ascending offers the long perspective of a uniquely positioned insider, Robert L. Bradley, Jr., the company’s director of public-policy analysis and Chairman Ken Lay’s personal speechwriter. The book also offers a library of previously unavailable information, drawn from Bradley’s innumerable corporate documents and unrepeatable interviews, which he collected in his capacity as the company’s prospective historian.

Most important, however, Enron Ascending offers an antidote to the unending stories, studies, and books about Enron that are presented as just-the-facts but are in reality shaped decisively by the worldview of their authors. Bradley shows, beyond dispute, that the early habits which set precedents for Enron’s history-making demise were directly contrary to the free-market behaviors and capitalist attitudes generally blamed for Enron’s fall.

LanguageEnglish
PublisherWiley
Release dateMar 9, 2018
ISBN9781119494201
Enron Ascending: The Forgotten Years, 1984-1996

Related to Enron Ascending

Related ebooks

Business For You

View More

Related articles

Reviews for Enron Ascending

Rating: 0 out of 5 stars
0 ratings

0 ratings0 reviews

What did you think?

Tap to rate

Review must be at least 10 words

    Book preview

    Enron Ascending - Robert L. Bradley, Jr.

    GFHdbook_preview_excerpt.htmlnY.*A@Hx܍jvy,W{#I&,%3YyϟykΛL|V̐lz,eZ=voU]"Ok{ߖt]R˟qΒo]y]e']"YN{W~,Mn>K۽~7/V4KeJ**6˼|l]K2^LJ]8O/2Om&7(:m8z&OcErHuMr<[. 9Kc5{hO Vwv]vȫhS(]\ۧѫGo>B4]=_I.aCM:sGoޛG)k^Ǐ8p]q?kjowqoMZ =/һSZ9Π_Cl.cMJsiJ>?.DJD"6$rl{􌨱Mj[Z!ҼOfġYNq>)^+\?昔]E}QVlz/Ͻ]\fK^'5/sMa7~ohhm xȚ}&BNUѫn ؄hu#4s|ݔX(ռ,\^X1ʚ*q~?&e "%Writ]WUQDί\'SH7i k)?lgY7Y!zܿZ][NyyΞ '  qN`Yb$ʼn5xY87)9Uߧĉ yRرKɁ.ij;E$4Њ$IFOt!W%cC(8ELtѭWb$j C_yuq590睇^<§=CϮjBz ̾w|,k_!W?]6m48V _^<^-6T2[ " ?}K>g8I.6:{IbNL/yT;\)-KZ~&"d0;2KۅTt_fUrOf0%[ ]Uq)4%l4[{Ov9>c)6Yڠs<z nɀ89ţx԰.HM:F/ )MZo&˂}|P &Lg3@_f~5?^FI>F7s\}6t@k\yHpOn?lӈaDH ~U4e+ʭ y]% $UMc-V@{r^͞wqĞ$Kun'u>/od.gDM vdfŁ c߿7Zs!GóꐖCf_V,Y[:|~Khz q)4Xx7Q,ӝK5)yJӮhO+ϭ)|PB<3b#4zued^"l(^`_7 I2q*I~:-" \L#;% /WE^݃^oH d}1D |XҝN]=GPmErdžܹ9~b$OEir|uZ(`JYc{ON|O FS$9}&p|?gO&F".x:-Ȋv񚬉"7]D&4c, b 4eNdpn\x:bG/HhB$_Uаr L%,AtO|W+R=< })4ZW;7WLU=!ڎh(6t:vUi&8.ܳNҳ7q3K_ qPҿV*)^.lwD;X'/H Ж,X[_uWA{;o#?iǖM4#6.vs9g ڤ:9j(nBB;]BWL'yx5w,ޫPد?Ӑ! !&S (֕I7fZbgt1Zc05]hgA;mfnDn9A%ācx(==‚E հbQBA,Vӷj4.AD آL X{1[`y {Ua ([ãt=\0@cF^&t/z.+~tyw`t;*{Xo/?$Rk.-V«129aOn5;[wFjSgEq჎o?5c|d{r%;2: $=*jF˘ fbM'&uOU=$ XéÁ@eX(8R͚y/ᅯ>OHMkVDNöll͢ N0׊rabȻӷv GD[Q4+;Z`^I;d)dcU$r%嫌62ջ4%I@pU?E{wf1""nj_?/kaEaq@d&EnDr8:@ o # En־tt/G^VZ񙞟q'\ N4`EDͮo g,J;Х~;*B_@XTN#Jz|cpn'V7ŢdF/ 5{*!Ώf1i`X`ѐ$cS}̈jx}LW:f: bweI@bvjB -5xQ% KHp3 !H߃/&KXVB/W?˿[M\*3 ^#q_DH$쐦"d9r o Z軱*=WI-:Tmt? Wf SRĺzoA1`('iB< i&?x7$C8VY@b&ѵt-l:YPE6ZJIXA&UqD>k],-8xM3?^al_ЃKJZ>,yK&Qt^%[^aRΡQ?Ü;ct{ v%ʋ2+yȊ3u/^ϖp5c!/ y;v$fer,8 )t :tofA9˚ᬇ %?]x?(Hs䯇1i2O3 * }Zn(JCDR]'LEe=8 Qx%@C;( FW?gt$y%d2Cs~snXI9үscQ(~in =Ҟ{ s#QXtOfn n-ztFH89G~ww.":؇юm*XP&@-8~WŒv9-aw!AK2nz MaE-nrM u/a&&!{\ zhr[b|>s%"&OT 䚪m6 8{=,@R)m:[W2`ޗi:¶hh0*E!bGK,[{O_9/=?}3 DD0Ȼ+9 $6Y̫%*[ˎ-4=mKPz xZ;$>&Yv@A$Ih`TrN>]bf-`\t$izܘ,?~D6~ckуV_׃qI8!-eĮ.nR!fz}E"2a*RïU 'owBӨ! CH,y^*V0NnOxUY+"֤{TlKg$r;Wv(::إ5 Vn9yKmx K3'Z6E熞LH>s9,Б5 wWVH!ׅjGE'>!X 6SAJ9ǻ0$񋟤J(Wx|KIT"w=]uj:~qK~ңwQhS~𥳈fU ysީ E RT#aG&\<78i8wDxTjdtBܺw|p1O5MF5 vôa%KkyXN -ؔp gY8T}ц7.'bZ"#dŒWF $!2DfP8u_ I;jvPUD^ܲ n[-BWLO!ɚw}ٵYJM`I @0=5oAƵK's C_Xi2Sv]]IJguU|@y(Ox@(AgV1s8]8c*ag^3qgWI\N(چ(,?R qɔ78|"&>Vo]>(d  u8ZgXYyP"ɷ$eo}|6\ ūB krN9E0ONߒ႐1)^[ojbb㕐ސ5S$1LRաc6J ,$M|[uh!t| 3/a9? HZgZSuFѳ(zF3ղ?dxLY,ߛV;H-Nky8p[R{oLTcgtxmܚ=P${XIF]:eP]J.-DF (IX! VSY ȝPA.̥+uqd2\ 񏮛njWII!R<-y 4RVH180|:oks_X^ `t LrNpmH ]6H@ 9#"J7n+b"H p_I6H9!RSv}@y`jǩ)>ϐ$vlI<w,[ ,L7Ze ʠ  sFym-x(8>3C''u`*$dA}f^IG}(t(}/QK*.K8?3Do}<3ACn%<ZjgУQ|{. 1-J,K;wK;~G6zx%eK<}qt$HeFg)kŌoMQ/Om3էhX5] S˔ >$gWx+^S.rV.M5/r1XfaSDi>b6J7UPEi o^V:07GEB0ςs :g>U2jM3>u'"݂+%fF%{`hN њLGAuZI';ŠG{v'zFşrH'&d\A~6(v 9O:vHY`dLk3FTgH\نbűNN+(^t/{~ki9bC˩![YqLHD]F.9ؙC|Xp˛_?G)1 IF&)kۂ#ܜ{oA85N'h} qDKAB<M`VNkİ0M9O2= c%˥d:V*#efziOH*V|nvΎUD4~J׊!։|7 ʪ$k!U%X~/S^޲ 5 ĠUHM!Gq¥~@?'IəF9+䁬[k w]QTdۨ?& 'KI=s b"Npy!|o$S+ki+rFf tŌLJ銀]8ֈLV')LOwk%ʭ+ΕlĆ(w+z^7ўTH(¾mRJI4zrh='Ū$/P8%Z9+PX3$7Nn&sdM?t7mBLa)RD& rj]inMWRBll zk`5&{ImWRb۬(?lV;)]l$0$6nW WsaNT>}?ioZF ZTCN6\θONa*pFNr{Iui8NŒ+Dќ>%:-"*_v".ѳXLmiUK+MDm ~!r7O̺plBk! G'_z^euYi OSdfJ2oHd4z[`&-v+3qb^^7_]<::ʁh?uz"8 ~ykdf<+_߸"b%$ȓXC!.;2(^LA/2ĽV[eBRNS.G$>-kJs2jR$H( XR+lĸ`ݥw8bJ]Zcr-鮣QXHL{J艀<>a }gKr;[="o4A\)'_"m񡬄<=[R / iAa $zJ| |+215$?xߒ /e,d?H$Sv,5AKW]y^DF]luDcDjQ;vu 8NY?Cb}YŒnQrA2"qsX\7p̆qu.I_xmhʃ`3\VEV vHq\a vAQL=t*b-@A G]B }Z%ǖp{Mf}BBYwƿg=:{rzǓK4B4 $@n Tmbe0jұY,ĺLP搃1Ӊ$&m"% )j֦q)WĝA=).lǷu >nCGEI7',6CA"6pOɞqe}$H"SedK[Ϩ-;v%'qB.Gi&ȠQ\au.c$/H="))sON -;3uݥkmzk4t}  ddBWt]M qNW0+6hx.2$?ЛN7WV4b\MbSУ)pEV?qJx vNSɧ)Ekqm݀ H ;ksѯL;!hWϟ%v-L-ݹm(f# P )ld{bQ(U?/7~]_6%]$\zbYR֍&ӷU9<׎`OSٍ֙++O]z/4qz "Ho]A=zA+GO(Oi3n{oF\`GOB"R²':k_L-ȇj2 #%9}'Ig9_KE?ohPUg١}P0eh Od'wm#d:Vs۵Mڼ^gE=_85(_ gUDxc!UӓqO {0&cs GlV1R:T12TU#5#4̹h9$l6T C&q0K4Ĺ;`0z[e|Ҁc.7\Drhz}!I w^YfU$RS17p6)%\@mYF< 4mKz7dЪ,={!Z#Mjľ*;ápiS fs'}ػ:$`#Jvh;kh@-P. u lPuWd>d9ּuL4wr NqSLXMsA=hWZǷ9!%dkXU'U.I'1YRJBE '&j!x(JjW߬W]H00l4I,y&.-4&X w|?6x4`S:rH-or ]m"/{EpnkيsgL3mG{DnRK;E"/A:j/ >{ G`DŽqQ0Hȸ -b{ -T[9Q|st-||uR $}{L zbMDZIĝ/ o7oue+8Qayc8|N \X_ 4_!s8j/9 VAqZךlUd{]@ mAAQ!Gֹ.N4BvZ v]9ËkC}dΙ'D1Z=H#L fq/B iZ5ۭj=v]%%ru*mZJL 9JPW3Ɯa483Sga',wRڃ3J TZTPj]ܟk4]|pk|9}Ӫ6Vi'ك7#)Qs˴0o't~罔Yi&s)a6OHX;69J3Ɯt9*xlr[yw@E^k_TUsh]Ve ɝ c dS Gm>,e"!ҏ@s<VezPhR"-E_լ&/Gډ{#/W"EVEώrs8ieȣNޜYxnAUFm<$ _@wL*WHy|yyɮ B}A%;渍%*dq;:?d0@*|~K'md7nbpifYLj|xmsbX/MvYEwJG$~л7r'Ԯ 9a)WJ毄!ztkzٯy#&js+>Zltz4wm,\6%fA]|BzWX;ls4JTY&;n}{)SՄ=..! M/qi{h1wzw g?A8W:7z7 鯁w{\6$‰ݾ֌zW]ǰlUGh]I\-"볿 e/[dw߬oR;* R@n1ػkwB6,~i9ӶQ1^'ƫ\cvчT>GRŵ$Зg+@1'áޡFg)||=^\bМ$Zl-ڿ>$uwgE ZRVU7gp}-e)ޫa,O|B/qjȟ?M}@&%Z\ |Xt|#DPmT ys1)f{~;3Eu#+|=y7|l]}NdZǨ !]}5qsKc EC-J9j4<[qsڔ2(?sJo)!OowrػAPG_v4ڴM$InyE/I: ^@\{*朡X;L]B5@urT(Cuڈw!Az/!-'CH2EY3v81 E+$< {R5zQG$_s KNkhHtǝazJbwh7UlR#9 %i9#f"$@ӯ.1bDXUt(]} t Z4>%Ekn-Gg?4 ~,^|n" >7w*!0hG90BTP{}er9Spq'&B,{S|pcj@4ZVGjNBlbK~#ɾVO䊢Gc"nR8ڧOĸωs0 _\=Z%כƌxPQv4%ehسZAt]hZ\VMXzxE[s^zStWg! =_Mwn17SdHUХ6Ugj8AH~QHW*]:N'N'kBu0K#;2ȵ9 L$R):M~x٨?jelm >Q:Ta@KE>lJ;ÁTuo Q/"3%UȃOD-ȣў~âN7ljN T (k2~G`-`Kmɸa/RlGRr(҄w@$;=xڃߜFd_]9yOv=6wz*Kjԍ%[oBd'oWVF!k#z9XY!Iuve 9hܔ~9KOc8K!qܼ搹f IO+}_JWHJWz_UW^Wz_UW^WzeF_iF_i KʬE, Y,hYԲepkdkdkdkdkdkdkdkdkdldld ld0ld@ldPld`ldpldldldldldldldldldmdmd md0md@mdPmd`mdpmdmdmdmdmdmdmdmdmdndnd nd0nd@ndPnd`ndpndndndndndndndndndodod od0od@odPod`odpodododododododododpdpd pd0pd@pdPpd`pdpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplppl7k=`5[q֊f!gpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplpplppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppbppb=֥i}85͚[5cz6klFl8YP`zi/6&̗R_̚m~/gggggggggggggggggggggggggggggggggggggggg6&LP jsAm2٠f6&\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\[ak#lq> f["appappappappappappappȵk=>'(0/H/|*tiRO}A)́TOUu:nlu##R.WlA=V 7txU⯊r[uG7B hEݶy(?}f:gh[{-S_/S}|wYc'c;4Yr~f!wŶzW&w p#dMCJn}ܘCK$AR <t>]p9~yx*RyvA]cH%n{w"nϦ_s4ЕϢhOpOYcor0Ӝ"I4OAm=XK;E=\=g$ EZYb8ShcO!Wn(9F;tD5k5GR{)eE'{C튺X#Rj;[`yvsxA_D3u=8X\)C; iaK%:Nkt.$Vӌ;ļӻ><'l=[Ӷ}nxP,Ԫ$Z0=P|2yne_|T84̀Wk*݌.<0 z&"VYenv\6|٥p@z^M/a*K4qpZp%Iⶖ(M߬mr.`dƫUSƫ#.u?aCT.w$S0 }7:j;Wg+0KC6Rt h׉= ڮwcuޠ]yJ;4%+A}N\Hg-v_ c& נ׭t˅6J]yg-@ XL6IYJn;۵ 7VhߔuHcnȦkCG;SUg-WIg~Ξo&)SjKEKj Pt;[,> ?T-ɷVw-u&acCHQ&ViӣTPB[T 5{GJ#6rsXNF-rvrӧnVSɏ}v~ѧ"]DB*ZhIvرb-*RN}[zIȟFﮯ?//Wde9]2,Y_<]5]M;Km2G7 Vgs'⇘hZwfs:`{ŤvfɣjY7o܉aoJ-wg4v8r}u/޸͋4؝/g-d2X\]^-&YwתX>UeU~mqSpx>&^ {:}\zD+G25w]&H/Nba$}2`U &5*tOo{18d;kǶ wypsBn.8c(]uS9<)J*~jW_ݓT|k/m(9+-q߻dX؂ȲP%NuяĪ1ګ0hutڽu'S# \dދc"S?{!L w#mW\c }n\?j'DIs-us6?bT|2S~• ΃'oBnjvk %֏ ^$y~Ftsu+z~ö#[g:JDv^VQV;?1SlrM}^nG;\f/M B${%Ak}:ng`hYyG{Pc k@}bw4:79W h7ϓ|cs9ӆ2!1xQ^ްPa1q%'_.EPFǘg-Ł!(;|+Vjl tni}k)2Ja+Y#e|*h~o[?qX|x# nᐂ}<<w:Z"K66'pkVV4K:F}kis3?zgۛ=Y9Cu vAbB9&-K(8g7-TW S7\hGg1w1 0uSܫzрUFv^ۂqї  . X|L{ZtmҲƗ ܢqN*hjVK MPWb\ۂ' 0Y-/}&c-b[6j{9;W6{d:Vl =/H2G4-xc}{1S!" AYdd#8m $ue$kXhpĢ 9Fړ:0n>/rH(6 &֙~ִ@;o[M8tdm)[yV`o7DOx HF`Ziх)X΁ݒE.Ci^~2LX9$1(V;}b JHyzZ?_=1{I=tnծ+.:x&k^Zy2u ˙b:Cb wzyC\* d kb'ڒTk}-w9tJ qRōY%u<@ q]'!*:LAT{nϟfa 옪 VHQj?SÍob'QֱUN'.CaWѺ2Aqs+#f撧?CǺ>S+nݎ `T{:& ڍcN =4#D/`i)v`QmEO$8#3we|6Od&]eRcxZ$Ynj3qyv:AWz"ږUQI|KNVIrmy\X^&N M`PB_;%6f/-'3`h1)rĐa'[6 m 0Mڸ2j,ݦp9oi_5n#Oc 2TD']ʗ{7Qu4d,ҡ\ 0ɇļOn ~I8|;]SiT͊;Hlg|v8E,Kl#)Tis/Yyr+J (2.x^8 h), ab,a]`> O:xm XS%`-3cBY_z֧e7KK&3e{HphB\>S{j=^"!dʰL#3vh+πl0~TWè?cdt8 FM ꆰ mRrŗί3bL(O[Y֘)C-ea$}|ZëECpCݚJek* \pL\u.=n|@g?ݧ_9W(KIlAD< / .q,h. ESHD= )!=D,d('0QG]xX ׉ [n& gO ψ-E=@O֑֩ *ajU"De;ԮkNDYwNG#x|tx*~ݨL#9k.vy@\񪻸&\{4>m<@0^(AƨY(r$}\+ۋ_ .%)7dK,IJ`lfGOUF85rx[{ŁTVIX3 eܧ(wdd+ w1CT8WۚW,e.6>=I>%K.9$%G+\rt=|džfs6Up =8sB{0,LD|i 'bh=^-['Sܦ| %Q9FgD?#1g&GpI:tHo%$AMA]DNk*j!'> l^fw-Dc[s.8U@4IYz_7o0LcӚ7_Ӄ|Kr5AHלĚ/^O?2 &;H#)c- 7\<)IDlW֨|= աF|.E(HbS֭z@yv{@\˥rILRԍ+PJ9~V桴b'S#;FCs*]s\r&anXl]b;%#\1~.I%sY0Iuc^E [:S5Ѭ#-QnoVݒ:F>}T e#U,P~5%4Csjw:i|Rh c帝)u**H]&c9DyR ,Sq N' c%Ď[8]>uZQT2Zu櫿OraLc#g$b"MuNm\}A# AIydhwj@JpVbLଥJ::lhҍlBpc _ MIpj/ZTǬx`BBI.,gM44?*ACU"-!$94]F)A"V9AԞ-iH%ɤВ]k0MNaG6=vzV.%,o9AP}ߐy וt.Mcb\t^6qm[2\dppJG$SU@@-ӄ:dQ8EK.<.b"~D T,:8 }OKU?꥾%UsHqxQ }&\II_/_;:=`fq~4dPn'Cnu3ηͨaeNVNaڪ(:XAUPWƠUqocҿ}.N;&%<7sAf4.6#C˴WE3@S縒LL2,L*(](bw AyFmS]m4nVuO9Lsac"t@ +fkC9(n@*fD .&auiIS/uLU\ѯ ~U2!SBE{$vHDN{9#d~0bw4.ieZoBtr K~QQC~=,ڏ΁Wi%G*lڧxH)dLD0Ռ-pкQ^VZ)14q2vCcc&k6e>k"h" Y_T6#bגL XnAC@_}GlB3C[%ꪧ4sr}eGnή[r7?$ֆŁKCruHqU+`n|t [PHņr9Y #kMYPC%_ڣ9HsЉ+KcJUZ٫NX$@Er!VU~ױձv8a "S2,"q=fionMw8[l},h S\2Q7f咳ǑESp,8o+ ~Bq[_zɴWYM=DhS FؿJ[Gғ%1ج9+l6o78\ѱFWMG n =^AjtӡK$p{qW;(g=I` (J N.k}ṿO"zO޳`{(=Ps:)s}vbQAw9%ķifn$w36&* E~3~|ЖɫGUfERy^[|q;1`wJ;~7b{C|RBIRC!Uj419WsL;bfwdWd0K ?WJ9$DA~vWAq|W<=9% ~բ>*ed? u'Uq5k[t\:xۮ>@pdA]:v#KJދ3_L |0iW9t > > _+FCчIvTs109e+-j`Gt}Fz +nF=\qG e 0zAiD![uP9K3 |[9D[ֹ ͇* d3b2n9/j~".լ;Z&f&CfOЇ>zOFɪ,%bӘ%Fɧx;,S2xo5{R2&PmJ=jj=-|ӵ DiF>!ɇN}ڡL]ձG͛>pg~^NHN]J'$[d,\/%>PެjWo~7xF+9J*7-;| Fr{#0zJo6T7#Ӓ\=D*OB`KB*zG)-" Y>St%oڬ'q㰴+MҪ~I4MX/R848S2Np y"%5=?a͹K,H\:s=|!ik 1QdAѪIZ:qnƑ;x((w7Z6K8ҚUsU f쀦5xg )Zmʎn׶I i+{rDB H`2 A""Aȣ G|;Q^K'2qA1⛧` p6AG6R|oe8Ka7|O #[T xsW<;Gz= و[.SJHÁ.^*1sN%\pM1#,zèСob+6žH,'WFcdwDM֯u|أV(Ii J#2=jMJKqv">.tiDr`9E5РWg~AL$C4t:a(n U)~j-Ups$`3参15<M_4 "jʳ \}*8f RG޺3 [dږԃSzs3c}
    Enjoying the preview?
    Page 1 of 1