Rating: 5 out of 5 stars
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Ebook115 pages1 hour
Decoding Luxe
By Mahul Brahma
Rating: 0 out of 5 stars
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About this ebook
Decoding Luxe explores various facets of luxury brands, taking
a strategic, behavioural, historical, experiential, demographical,
psychological, dynamic, mechanical, and philosophical look at
what constitutes luxe or dazzle.
This book is a bible for all stakeholders of luxury brands –
owner, custodian, retailer, connoisseur as well as student –
helping them understand and formulate, with a historical
perspective, an effective strategy for conceiving, positioning,
placing, promoting and pricing these luxury products.
It is all about finding the magic potion for a brand’s success with
luxe in India, who always look for value-for-money or valuefor-
label.
a strategic, behavioural, historical, experiential, demographical,
psychological, dynamic, mechanical, and philosophical look at
what constitutes luxe or dazzle.
This book is a bible for all stakeholders of luxury brands –
owner, custodian, retailer, connoisseur as well as student –
helping them understand and formulate, with a historical
perspective, an effective strategy for conceiving, positioning,
placing, promoting and pricing these luxury products.
It is all about finding the magic potion for a brand’s success with
luxe in India, who always look for value-for-money or valuefor-
label.
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Book preview
Decoding Luxe - Mahul Brahma
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