Create a Website and Profit Your A to Z Blueprint for a Successful Website that Converts Visitors into Buyers

By Iskra Evtimova

The eBook Create a Website and Profit - Your A to Z Blueprint for a Successful Website that Converts Visitors into Buyers gives you all the knowledge you need to build a website, even if you don't have any technical skills. It is a comprehensive step by step guide that will help you create a converting website. There is no point to have a website if neither of your visitors are buying. So you will receive a bonus chapter, a free gift from me, on how to optimize the conversion rate of your website after you launch it.

I have systematized over 6 years of experience as a marketing specialist into just over 200 pages full of practical steps and examples on how to create a website that converts visitors into buyers. You just have to follow these steps and you will be ready in a week or so (in case you dedicate that week to building your website).

==> What You'll Learn in "Create a Website and Profit"

How to research your niche - keywords, trends, competitors
How to pick the right domain name (the name of your website)
How to choose the most suitable hosting company and plan for your needs
How to define your website’s goal
One vs multi-page website? Which one is better for you?
Platforms you may use to build your website
Color psychology - what colors you should use to reflect your brand identity.
Tips to create a memorable logo.
What should be the URL structure of the website - make it easy for users and search engines
What sections your website may and should have.
Elements of the header, sidebar, body, and footer - make them appealing to your visitors.
Search engine optimization - give your website the initial boost to rank higher in Google and get more free traffic to your website
Should you include a blog on your website and what you should consider
How to use Google Webmaster and Analytics to improve the performance of your website (to increase sales)

==>You will even get 2 free bonuses:

First Bonus: Additional chapter for conversion rate optimization (CRO) - how to optimize the elements and content so more visitors take the action you want - buy, subscribe or call. Who would refuse an increase in sales and subscriptions?!

Second Bonus: On the last page of the ebook you will find a link to a closed Facebook group where you can communicate with other motivated people like yourself. You will be able to ask questions and I or someone experienced from the group will help you out. Build your website while you have the support of others - newbies and experienced fellows.

• Language: English
• Publisher: Iskra Evtimova
• Release date: Sep 1, 2017
• ISBN: 9781540149169

Book preview

Introduction

IT TOOK ME QUITE A while to find my way to make the world a better place. I definitely think we were not born to simply go to work and pay our bills. Every person was born with a potential awaiting to be revealed and to be presented to the rest of us. Some of us do great

●  Finansists

●  Writers

●  Artists

●  Developers

●  Sellers

●  Tailors

●  Marketers

●  Motivators

●  Organisers

●  Fitness Consultants, etc.

I strongly believe that every person deserves to discover their potential, to develop it and to live the life they imagine is appropriate for them. For some people this could mean earning some extra income apart from their regular job they enjoy, for others it could be developing and expanding their business, and for some other people it could be simply quitting their job and exploring a new world full of adventures, freedom and abundance.

How to achieve this exactly?

In the century we live, it only takes a second for the information to go from one side of the planet to the other. This means, you can get to a person who needs your product or service, just in milliseconds. What exactly do you need in order to achieve that? A website, some advertising and the belief that there are no more boundaries to prevent you from working with people from the other side of the world. Here is the exact point where I think I could help you out with.

Do you want to build your own website and show the world who you are and what you are capable of doing? It doesn’t matter whether you are a small business owner and it is time for you to go online, or whether you want to create a blog, an online store, a news website or you just want to enter the website development world - this book will be your practical guide, showing you how to create a personal or corporate website step by step. This book will help you even if you’re thinking of hiring a company to create your site. There are a lot of specifics, which if taken care of on time, will save you money, time and your sanity, of course.

What are you going to learn from this book?

★  How to do your primary research on whether people are looking for what you’re supplying, how they are searching for it, who are your competitors and what they do;

★  What to consider when choosing a domain and hosting and what actually these words mean;

★  What platform to use when creating your website;

★  How to choose the color scheme so you can influence your potential customers subconscious;

★  How to prepare your content so you would give the initial push of your website in the search engines;

★  Decide whether you should implement a blog or not and if yes - should you use a subdomain or a subfolder;

★  How to arrange and organize your website’s elements the way people will not only visit it but place an order;

★  Most importantly, to achieve the dreamed success by implementing all these tips, saving yourself lots of time, money and mistakes.

Who am I and why should you listen to me?

My name is Iskra Evtimova and I am from those people who adore traveling, meeting new people and meeting new challenges. I have over 6 years experience in website development and have worked for the US and Australia and I used to manage a team of 25 people, specializing in programming, web design, marketing and SEO (you will find a more descriptive definition of what exactly SEO means in the following chapters). Even though I loved my work and my team, a moment came when I didn’t feel satisfied and pleased with what I was doing. I wanted to do something more meaningful and to be helpful to more people. This is how I decided to quit my job and write this book with practical tips, which I have collected over the years, so I to be able to help motivated and decisive people like you to show the world what they are capable of.

A research done by http://www.internetlivestats.com shows that there were over 3 billion people connected and using the Internet as of 2016 and in 2020 this number will be over 5 billion. Imagine the things you can achieve if you can get through to a little portion of these people the right way. Imagine the products or services you’re supplying to be reachable by millions of potential customers.

Internet Users in the world.JPG

Put your imagination hat for just two minutes and visualize you’ve already done it.

★  Your website is ready, reached thousands, even millions of people, who want to buy from you;

★  You are free to work from whatever city in the world you choose;

★  You are free to choose the clients you work with;

★  You are financially independent;

★  You could automate a lot of the processes;

★  You have no fixed working hours;

★  You have the opportunity to help millions of people with your product or service;

★  It is entirely your choice what to do and when to do it.

It is a great feeling, isn’t it? The possibilities are unlimited and everything depends on you.

Be informed there will be a lot of new information, but I will be giving you descriptive examples with pictures as well, to make it easier for you. At first it is quite possible to think I am speaking to you in a foreign language and it might get a bit chaotic but in time things will be clearer and everything will fall in place. If you experience any difficulties you can always write in our closed Facebook group (find how to join it on the last page). There will always be someone there who will gladly help you.

Move forward at your own pace and never forget that even if you find the process difficult at some points, in the end it will be worth it. Don’t give up, because I know you can succeed!

To help you start with even more enthusiasm and inspiration, I will share a few quotes which keep me inspired and pursuing my dreams every day.

Don’t give up; the beginning is always the hardest. – Kemmy Nola

Faith is taking the first step even when you don’t see the whole staircase. – Martin Luther King

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all. – Dale Carnegie

Decision is the spark that ignites action. Until a decision is made nothing happens. – Wilfred A. Peterson

When you feel like quitting: think about why you started. – Author Unknown

The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. – Winston Churchill

You are never too old to set another goal or dream a new dream. – C.S. Lewis

When you come to the end of your rope, tie a knot and hang on. – Franklin D. Roosevelt

Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small. – Tim Ferriss

Your future depends on many things, but mostly on you. – Frank Tyger

If at some point in creating your website you feel tired, lose faith or people’s opinion tries to bring you down, just come back to this page and read the quotes once again. They always help.

Are you ready to build the future you want? If you are, I will be expecting you in the first chapter.

Chapter 1

How to do an initial research

FIRSTLY, LET ME CONGRATULATE you on making the decision to create your own website and to show what you can do to more people. It takes a lot of courage, ambition and consistency, so BRAVO!

Keywords

LET’S START WITH THE first step - research. I would like to point out that this step is really important because everything you do later in the process will be determined by it. The company I worked for was a cleaning services supplier. We had to create a website for a cleaning service required after you decide to leave the apartment you rented, for Brisbane, Australia. We had already done such websites for the same service in Sydney and Melbourne, but in these cities people used the phrase End of Lease Cleaning when searching for this type of service in Google. We were pretty sure it will be the same for Brisbane, however, it turned out that people used Bond cleaning for the absolutely same service.

If we hadn’t done our research then and found out the difference, we would have bought the wrong domain (name of the website) and we would’ve optimized the website with the wrong keyword, which would have led us to way less visits, therefore - way less profit.

Of course, these things could be corrected later on, but I believe you wouldn’t want to waste time and money fixing mistakes. You better invest in a good research in the beginning. There are different ways to understand what people are looking for on the Internet and how to create your website the way you can be visible for a bigger audience and I will show you how exactly you can do it.

There are two types of search people can do - local and global. Searches for cleaning services, shoe cobbler, plumber and everything that can be arranged locally, goes to the local type. I highly doubt that a person living in South Dakota would look for a plumber in Texas. Usually, when searching for a local service or product, users put their location at the end of the phrase: cleaning services New York, shoe cobbler Boston, plumber in London".

The second type is the global search. It includes searches such as healthy diet, weight loss exercises, Canon camera review, digital marketing, etc. These are keyword searches which are not defined by location. In this case, search engines are showing as results websites from all over the world, ranking them using over 200 criteria.

You will see the word SEO quite often in this book so let me explain what it means. SEO = Search Engine Optimization or optimization of the website the way it will be shown in first positions in searches done in Google, Yandex, Bing, Baidu and more. I will show you how this magic works later on - be patient :)

A 2015 research shows 70% of the people are using Google so we will be focusing on it. Take a look at this Matt Cutts video which explains how Google works.

https://youtu.be/BNHR6IQJGZs

Let’s check the anatomy of a Google search. The user types in a search query (keyword) and results are generated below. The results are different types and not always all of the possible ones are shown. There could be paid advertising, organic results, local results with a map, videos, news, knowledge graphs, etc.

Organic results are the ones which in time are naturally getting higher positions in the search results. Of course, we can affect the results and later on I will show you how. The entire page with the results is called SERP - Search Engine Results Page. Take a look at the picture below and see how a SERP looks like.

SERP.png

YOU CAN RECOGNIZE THE paid ads by the green sign Ad in the beginning of the result. Have in mind Google often performs tests on how exactly the sign will look like, so it is possible to stumble upon different ad signs.

Paid Ad.JPG

TO START THE RESEARCH, grab a pen and paper and write around 10 different keywords and phrases, which you think best describe your market niche and your website. Probably these won’t be the final 10 you end up with, but it is the start. Be prepared to change them. If you can’t think of 10, write down whatever you have. Little by little we’ll compose a list of the best words that fit your purpose together.

Now that we have several keywords (You wrote them down, right?) we can start with the research. First, we will take a look at the Google AdWords’ Keyword Planner.

What is Google AdWords? This is a Google’s platform for paid advertising, which I showed you earlier. We are not going with paid ads straight away, but we’ll use the tool to try and find out what people are looking for and how they look for it. To use the Keyword Planner you need to register in here https://adwords.google.com/. To do so click the Sign In button. After you enter your email address and password a new Welcome to Google AdWords page will load. You will see a link saying "skip the guided setup" right under the title. Click on it otherwise Google will lead you straight to create a paid ads campaign and will ask for your card details for payment and we are not giving them yet. After that you need to enter your details on the new page and you should be here:

Adwords Sign in.JPG

After you’ve registered successfully, choose from the menu Tools and click on the Keyword planner from the dropdown menu. You should be seeing this:

Keyword Planner.JPG

THE TWO OPTIONS WE will be using here are: Search for new keywords using a phrase, website or category and Get Search volume data and trends.

Let’s start with the second - Get Search volume data and trends.

Here you can check how much search the words you wrote down earlier have. Google saves the information about each and every search and shows you the monthly average number of people who searched the word