The Essence of Provence: The Story of L'Occitane
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Blessed with a wonderfully acute sense of smell, Olivier eventually grew up to realize that he’d been born to distill and disseminate the many and varied perfumes of the region. His epiphany came when, at twenty-two, he found an abandoned still on the side of the road and bought it for a song. Using the countryside’s natural ingredients, he began manufacturing shampoos, colognes, bath essences, and soaps. Starting with five employeesincluding Olivier’s wife and mother-in-lawhis fledgling company grew into a major business. Today, with hundreds of stores and thousands of employees worldwide, L’Occitane ranks as one of the world’s most successful businessesencapsulating a bit of paradise.
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