Discover millions of ebooks, audiobooks, and so much more with a free trial

Only $11.99/month after trial. Cancel anytime.

Creating Consumers: Home Economists in Twentieth-Century America
Creating Consumers: Home Economists in Twentieth-Century America
Creating Consumers: Home Economists in Twentieth-Century America
Ebook765 pages32 hours

Creating Consumers: Home Economists in Twentieth-Century America

Rating: 0 out of 5 stars

()

Read preview

About this ebook

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.
Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.

LanguageEnglish
Release dateMay 28, 2012
ISBN9780807872383
Creating Consumers: Home Economists in Twentieth-Century America
Author

Carolyn M. Goldstein

Carolyn M. Goldstein is Public History and Community Archives Program Manager at the University of Massachusetts, Boston. She is also the author of Do It Yourself: Home Improvement in Twentieth-Century America.

Related to Creating Consumers

Related ebooks

Corporate & Business History For You

View More

Related articles

Reviews for Creating Consumers

Rating: 0 out of 5 stars
0 ratings

0 ratings0 reviews

What did you think?

Tap to rate

Review must be at least 10 words

    Book preview

    Creating Consumers - Carolyn M. Goldstein

    c5ebook_preview_excerpt.html}˒GjL2DI"YKXTk UL(o^ٍu{gz۟/?L$cQ@>".o5u\.{K?ݸeUG_\^e|WW۟zq,ٛ..^_=yMW^ez̾?^|'|;wo^^>޾:x ukٷr蛶:{Yօۚ^oS]ٕCvo&}ܕm^5f=i٫^ uۅ^PU-<}^wW~8~mgڴ ʵk>vj[kW]3|-}\]dO|ObXo|.MSue?w&ۦӮzCrDWV.'q{nӇWq7_Jo]K[̍#Qen-^FKǨiVm;+R6А}I=-gz m]{]|_`9|C*YO :K烯h=~_gߣ?Hg3#&'=uwP8edkM[KDoЭDQQeP dKͬ!;:e}S;^ϯ5/U[WuHZ4˖KI6}ڴ'֕;Fkv!&}wWsH>;rMې%;_g2.>У$OHn܀"~GIɛy&%'B`n_ rGK{R}Crkrhϛ^\z߹ؒhHL'|[@F[۬ 2 Fosu====f{N+W \oߝu|g_/= x'5)m;S˶Xr ߝ엓]')I?-?1\ia=}0݇gjCIu,X?:0g~tfT[Y8aD 5i!3 /dOxh|-s<[^˳qmNU}1gGoHNb_NV=Ӗİԫ㕙xn#/v%O>~~zDDptz牟MeUZ K'S9܋:Zٟ QF➜QLi`EȉS'JҠnk)J ۑ.(P{'VzKv+I,׵!谲bb!aNݍ weeoȚ"6T$'l2'5ņbO2vaWUO0]<ɖm|NV%d|_=:~^]icر4mLA<9$M[MM?8cm]5Wm8]q\6Ł=b#QUPPAK` QBP8JWr/ d (*8#gox ܏[3 "6x-!bZ.{e?lv)T?ݿwl|#}v|\^"p_](HYjG9l7ޓ[P -˪SAN*`i.n(Ѓl;9)E.N|M0ߩwC"@ H;T jCRsR G%k0:8%IZ˖_A`\Ǜ_{:.6+x"\uϏ'4F?|W~ *yڦC=u,io*`tJk6Eɜ:]Mv];%ivXnkf{2#_Pg?8Z65'nn u(k/L?]IKB/HPnɍN/7ؘ?jF_` dzZ1ӻJ}kR.z^i0B˖uE|/j_쿸sqB%)hHG:Ue/ڼ̭z`Z 1p|WUN?=.)?W]-6f /ػHӃ8qlC9˶CU0v/|\wPRXP㪿2 \ZGgcOGgCFZ]A|`HȊ%{>;oͳĢh ZP^+8r 5t:xS!ÌBP/\.F[>j޿+OLOoy͖kYN/͒^7_[Y8=|"]!,9Ygl 鴐&*ȴW搙O'Kp[A,t;R+9&N;n';9HNGoR>Tl >q!Qi ہ>^_,rŦ7b7gR=#{^"׾qvC faWlY| "f 'sG' 0cs d]g$x4NXC=cehL dsI@,˾a./t~@@$ײVю>n,3_9ReBflMԎlĊށg9s= ڲ!}ׅRKE oڪgHF.: =$HJY2h ٶ'͡rp<'HNKTJ:ZP`:<Q o]`y|0Й~ a$blؒD(z}:(홣tr &1o$j*?B3?$QQ;[_6X$R ׁӝkKšTK f3Е_#}5yfxd֕П l!57m CԬLcm>RT%;LSPU&f+8P!g M"w> kXi@u$&RE {%y+9o󃷝~ i&}C>xHdeVtE>2]n?8D_C՟^i:[6͞5U!{9,] P^S9‰$+=@Mw &: c,x_ǼPS_C+"HwvuQ #}g >$!N6JJa|hrޗ[ڬ KOt󡢈}4hn֗@p[}N1?4tmI׎=?:r{mU9gZm_[k ;4Vɖ#@!u 1a"%ہ Ĉj_+ǽ@DD!@G[CCn(^(" /O+^ S[UEAG0Xo !V1lkH/IO-_x )rKߎ%*-w-~S 5p׀fӏC”1Zܱjo3L\TKq+q{h! |@yW6ßP<+GlFw=.\XhMvQ=)DV޶M{]V AS8rQƘy!g/.?_P\&-sLJ]]H";!:+EU42GT"P_ك'Ht!!.mHd:NY.g?{\Ps/o6e\ħ{($d4]/і9d>""yKNz[@B!h f^#Γ@&G [,2없 ڐnGP <(p"><79H^rά@c$%  wi(9't?U{O,Bqa"nj xsHg4So^"r6`s Z,;Oi"96.nժC̻:r|v\ļhhW37 k8+r*\_3"fR*Ds;p?9eIp&2B䰙#_-;4K%݄<PN]HO }P7  dĒJ|" EџfbI!6]EMG?a0of&nB [11 s׬3iZNl#/ĵKGAi)@H#\i IH 4lȣ80)_zlM )4L?5Z_{×!heve.hicr=ƽ|-9r ]u NO!*e%j'Mp%ZUa#lW9E7d~FM {|/A[̃ip4{=6EKؖ;yEͲGb[rQy ̵mnX,T<=] $o2t |wުExB `6O$JSy %meY5cy<}3' ';qG_'Xf=y9;b6Lᨳif^YǥbcߖB oHK7$Tחwb0XZ2F-DcrrF.x ]YDzF ;/#},{D[$<^<t..r MD"f&HTVj=ɤ 1ysWb$mTj?US Iwό u-TWr \2M(/EX˄" ]<(&y"g-/U  aI4d[sY1vޕk~)-ɕlěU7:ܤHr$/ }璌ąc=J/7F*wRlDUg;!#cX ," &Ǔ(SqRyR'/ W$!(@bu)~kC$v&On u?93+) bĎ mGnRž`Oz5Q"VĶ*PN8QQHNZw-dNV8lc/!jJ5fbMwm6"k`1yUJ|ZϏ3Wp}o\6 =]6)g5;)! !tۆNq_+C-!/7(8h ><;qqNڸfKOYC] *,~?B YW=CnIO, &RXH@"E>XhUCu :cDsDR Y䈕לXT-!3$'v+8JS9Fs `06n﷿k ӏ fSY; )ݎjOIWnEW/==)#8D!(FƜT4' u0쫒ۂRLOZ"'mA!C؈DoV~%!:w_p(ApvϷU =lhWHjZgwXIP A!7A7M@ֵ#|eUgPa͊` AEA?Z#44FM,xhǥNvN܁Y>hT/ aK`сy3nc Pϰr)%59WǥեCEBYq/c2أebmHaF_Т@6PAK+rbx0]?9=> aOuvL6'ҕ7R>Z)i N s ASW-sگ_(qػ|dg =^lӑ݊jM W{j|)+c PsWniuodif.CPeTv1Yv JSǚ1q8AL&t_!i[@H H؅_hk9>+@|]s{ڱp?<} 8|&Ýv(yeϲ'̊O%uMN*rS{ո<i e օg)+CæUOƺe)x*#B]/|DU0o<);-IOO3qh0N"YM܌4m\hE@o͉e#G2(7E]Qpc#%SE+fP$q0 Yov}pRh-$I|u gr[!u||LfR;eS4$G1A<.qtsT ԓ9$ʹhWzHLlY%<Uj@ +zւ.T*6֯NnvmFY"QM;p^<^G +sɩy XiijSBWU;u:!'|3T*a*BEk,3NWhF:.Ő*@tK0a,Y10Z]CQSPFidLg0B\YEeE3}H[v( '4H¼J&|솣v=28{r[䑱Ыm\bղXd[G!,KV# .xl`b & g% Wi=D% /G)]N+!o.K1cI7>x5)i J\s&W"-EŒ5Ϛ]ֹ.IiI4:fG[,==Yy,j]>+_0FOn[&5I0Q<3ki:)n9s]sFsf94)N]\ii ю`>c?ZF^ EB<y$TqLĘTTNuףOc D2"cV\M qb)r=t8` ?z `g*&ᣕvBźBwm:qb7- S_ &'F[ma HK bve>BK-r]k:Ia  sfyd9؃Y1Zm9P@βF ekav*!^1 KzzbvȿWyU\cxњuA<3fЇ&AĻH$%@*aP3??k(,Ŧ 6Ye)jaPPÃZY 1ü4kĜ7؄i6WMc]EXu8Lje[2P Xד}~zvyB&C\BF B !^Fd#X5*1pIP|-L6,@8/%ZYugٛV{{@k[tgO^\|~]&BSHfP*T"`ʵ44I_pH ƝΑϟ8} Ei}N<dkeknV0u kVq-ɑ0)ѕ$Mַ(kvTD]ϮE67GM3yϰnɄS&stQ<6%$fTQ@i>-Sv%{#)K`K"MCi> bj HO8!aKGT!Lj˜Kq-`U zUݿdR*;ݪ,i9d=5 A|Ϯ©:zH4e۝QOOE롲W:.س[nڨ%a2$2Av,zx ΊExyd:_ܒ6J@0 f+Р'gEα5kD1y8mtC=XAlJpWJoZ0@4H)UjMOe;`Ʌ<듃U`wff!,ŦHܸ-lK>"%r0L2!VYsaF+4; [y!t2S8QƳ6Դn@lFyU9Ԙn/Mya D8OAM3Iih[7QZqmW!I%֓{ :^C5ơ(VCK5ʁ_="縶+0e*'iٙ߅&JL%["]Xo.t6S![nuOVE dmZq, c,X*Gs6F!`-sU:hλmMd$@Q4ry|?(ކ+֠'[aj%e(|h"wvFJKˏ0iSÚ uUӜ4v}%hOIˊ 'p/Zc %M݆PLcDA !_a Th#e`pM!(iܲm ǭ:20vuh5#0 /Y}JAFHEmC/Y4b5HӾ!{2qb0 MT S^Wcb@ DN r\JN3n#lZ<Z5sso> HF#EP Iʕ xڒZ>3!×2WaiH1bpʝ,s",:+*hZ=!F.ISdx%,sf:6B;GnsX$ LzIJnPAu5gv,'^l=r7 1fC`H}gMr8L[︅b2Rh8@Z{ *ѻ߬JْxX{r9c憛_j{[}$%PoD +#u_82ڑkcBi}\iA8CUz iqv!MUq}0 X=fއ\$9R:8qJ[4uJR\W]ț ?1NKs|Xy# pSmM6F@J_EڋVMB/NSv5cots| 4X9Qz_j8Y,顝~2c5;hzKѝy#]R LS\bۤ<mQ,q;z!Ҋѫ =5iU‹p M>`4;D^Sh'H7u&wB9n-\qeP̃ ;ƣឱ!10>hz^NT>O\QZIhIXl$tzIx~04 %e*6C  3%l;{0Ǧ(< u_ >QH֕5j'fvLRɘp],"vGlXN゜2q?DA:~G?9(h2JU`>S(?2ɍϺ$8,l1eBRϘGڦS -ï9Yuz-N3e h&25E$~h<,G<8N"9_vӽ6 iNeQTYoX#i&rK_q#{%4{\¤,`& ̥.tרG"%O{%1 9{,83Ʉr0 ~Q1V!ȆgfL_]@b$|Zj+])wH{` b(mvrv/tJXy2уsMX- O|#߿5QC GiJH LC X)YG-rspr*H!y.S p@M Ť R_*3e$n g]͉y[k{= ) Y&JJ]>hiEFsSzqóDI+!j嫐zAzb\ί= ZTN~ŽC }..)|iYkgUȨGf\)$<]=E,GDY%QSUU;KF#QV,{.U &"}C4'V^h^CX.g ~T\XڸS{a8#$6b* mm\ =q:+S\6+ƞٛyH) Ǧ?ݎCh5n+"QIrCh/jق4CV"6T ذa4|2ϤL,Ɏg! ~htb5j`G]3Rmk"sꬻ ,u^!2Imz,yK- &!WkFu+GJ\NB썍3gG=ƶB/L.5WPߴ4W(>dV8Csպ霁8hY^0%n`\IF>ҘNtʺMдS*`ɚ[[}r+,A:pX7UH6_;6o 5XȤIn1A?&Vq@EzQFUM["u 1laQ '"-+)Iq4kO7SZI8OV +OAf!؜U;\Uo-eģ[9PRvou3meZB&כk5~3t" fqO39nO8oHGAdR>2'wTBk-)UVQ3 `I:{2iS]J}?{\a1l!66;zv,[Go}>s3D&q(OK~ٞ15n![Y u TnZL(y=yRYIFPL'%iP0÷ObU3.myB x8fYmqQ\8`)Yjh{f\X̜CM4bPu %i 2V"}t)zґRK4[!z+O%yeȃ0%T.sʗlS2%F4ihK 6MkylG0 DÏjq`rge&-1h k k E@LTfCu;= i xQQc.D҂䛡=fH[WÎSb~Z(j7EsәFe%1I ޛ2 " Y=ZNg$ u-qq,:`Y+eϳh`%>: 6v!ZΊQ/pokhRYByuMa"!Wf"焒 yFf`@Z%|5C*g(u+4khDlN<^kNÊѓeIH}-@z0b25cMe^ IJyqP*e5[ꨱt/'#3,*Ae֖RhFlCtT(Q'k%x4QSϸcyOf?$𛶧ZTd"*idp\Ix植>Lem@Ĩ?:+aϩ7[ e@Wb3ܸ ^kǓ`fЇwύ"N3 ucE vh( ֌7k<ϴiO' D=Z)1F[ѨJWMBb~^2!âK&`mP4$Σ5\yHH9kbg7G3MYz~ Ë)3vc icb;…d GY%^c$Uv`)gqץoZ}3$rjbɖ.,B}†㮫 [G <kN_"%I.xu1V s%i#r ΁'0ˏx`jCL }g}g3b<{H]\Hty4̐ cm\ cTbq>XMOأUyTԭ.o93|ٔ?ͥ$/lۭphx\UFc|ZЭSD5'fPEʗq:,TdK x7jU_Hs*ᠣX8ʓˊCX?ʙ ;E#O'M9)8Q$`+JX!:LDyYC؎z$ W_enQڂۈ*U6Ikޮa@F!0 !" a1C jVm>Ӑ%V{6@xZ̃ H=rw.VH4CDi"G p #foPIȜ%=XJ@V*cm%/ [u1ɡο)т'HtdN}AFȍ {}Б xWkcr]%n8]!{H;r$n\=y0Nh~ k'] {OqN;Xߛ1BN\;Sϕ7 x\c]-=uKq &;T[^˶(aC$6D]D* &3`*P(PX|M!w|_7ВeaaS?ZpZpevӰLHZP`h]-m\Qǭ'IcæӸ/I"Mt UiRY@B!dƜRXŝ^֞R%9thkkܨ/\^=Ҥ~ZhJb}$K5:1) TNq_fIxxcƯ,,͸u3/KtDS5PbgYQ6('|8>456cnG[^4zEPixo *P!C1v."iKs&/6M1,YWA%9N|dHنҜܒHޝ菢0~#\~U(xHuw:ƝYLRDQd9B {Nđ2Qz]ypvcֹ6+Ddg$ $!S]帗{NWԘiCz/0RKjS@p2f1k(u&m*:Һ7[#H.HLqlIBhL,'*Y҈8%dٵqjrZ\#J ;<@ ),Nv3L|{ 0o3H:XhM3wGh,j,-).#y&ahIeVF UUA,W J8P=_Icy>{hNGΒQ˂HINKؖDZk]˭tb'3"[rJM <ne+v16S쩐88D:s]mp /ͣz}lxq$NM!X"iW+|h@$u"jf707\s䊼B/xjGMc Zsቑ&~d489ɇc'i63aCWIa0~r8^`=4twvU[D,mkZ+_C/F3!XI\k3Fc-YĆmD¥R9G ~.sL2QCJ{ kghaL^Z30RSc5j)~ Eu/gEĹFx?ЗfQlZ9(|yAhHQW.Jkˎ96xaپ};m7 ZCB:L/mpDzm{qAYމ;qkeZr42IG&$t\l7 $U @" yc/z@p0rx;N;i']HåDr\h^Wʐ 6ޓLG2'𐻨dL>-V2ZGq|VUfqa"-_,R\D]eaɁsC5s聦4$;v Yu,rg@H¨Y[WidW1Pj.KV#L PmGȅzg$'ҝŐ KgXDȄ!4ӾVf"_a]ghu ?nA}`Le;=RhPf4:@>z3=cna]:ŅdڦK"J> VERgKD8TKE&em(kDGeZ}#Ta<^L9m"#^mC y>RmtJZgkq8n10E>6 DDžjx4!ͻGw*0zn"^U\rt|Rnt)n[j8u2c4U E6;Ҙ'O~RU/Kv\2:FGn l2# gX7Uy mdXN>|JE:Zǔ) b5~,X8hh)52AR ,0ȌMN<Ƶe̽0'FQzUYg1 X=w9VV{/8BubP#P%S }Bwϲo_y}2ѧ?z'=r\Gm I|2: pd^b.%c|'?$B|^-M7y> ViRuވ+62IƎ Yn(yJSh]E1~Ie5ڨ ~{K[זپ40-=zZy;t)rhӲt ϬR9޹n^% [e`! S:GZ¼jW: D5m0Fa.ێ9l! sCvhжJFM]R ݰ $?7a C/u9fǑ/ucI*MދSNC J;I Z/ r'5T@6-2|c}!OkTThT}mP$aw ˗NԸaP5Cz=v0(o!GZ>_LpFGOߙ6,=d )q|We''߳R' W "ϲ'ZdhqbchbɥZ96uϞH8k4 >.G=j\F{+i"2 VX:wiUU'cL4;3?tNA*o܈u2dä(t |jC-1 nG:lLtCDg@r$`;xoM)\H:=x!;L\fLfݒ{Z**9#2!:s` F:م'.ψc0bP% ͮ㟵3pjz6S_McO c~PP&p͸Rqaض<9Q[nr^pە.Z~rcTXI)"z8hq kxlխh&j$yjщ/j-9덄/*;BO eAzǼ~rHA3M GE gz%݉& pN /p㕦xiό!mvIۨ1,@vM/ld鱺b Of]tKִZBAF`%Ե/#ɏ\.xTwXˆG #>2D?Lh`9* }._^qwWBY޼\<!ۢ`}ګ3x tHG: U^TSY=%}dJG&B8j+{C7,;f7+S$>s^u+ܧ8QBj9+V75FJ ل#es;JiLqt1'&Pdr5Gk#?=2f܇㫱vXܑu2-o*K,EMöѮD;X"W9k-mxkez+2џtfB;Uz MH]?M+}Yg{:l*9^;>s J tCV`hxY! nFi=oi ^'΀Mmt%q.4Ot5%H%q3x S22R+j0@:c;F^DO$=-fF&| 8[#Y|8K7$CYJ{Hc5͏| 9#FEg^k=$!#2
    Enjoying the preview?
    Page 1 of 1