CSR: An Antidote for Selfishness

By Dr. Joji Valli

Society gets contaminated with viruses of selfishness, self-interest, egoism, greed etc. It eventually hinders the perpetual growth and progress that affect everyone in the society. Such sick society gradually denies the basic human needs that are present in our core nature. The fatal illusion that all the time that is invested in love, friendship and humanness is wasted and lost, is the beginning of such a sick society. This denies basic human needs inherent in our very nature. This book will give clear glimpse of the denial of our basic human nature which is inherent in each human being. Unless we re-instigate that basic nature, progress and wellbeing in the society would remain as a far distant dream.

• Language: English
• Publisher: CreatiVentures
• Release date: Sep 6, 2014
• ISBN: 9781311347329

Dr. Joji Valli

Starting his career in management, he undertook in India and abroad, different roles in HR and Admin. He then turned to teaching and became an associate professor in management and OB. He is also a visiting faculty for CSR and motivational speaker to many colleges and organisations.After turning to writing, he authored fourteen books including the HeartSpeaks series. He launched CreatiVentures and started publishing his books to fight against the mafias of the publishing industry. He now publishes books with the intention of bloomering first-time authors and to challenge the traditional publishing and distribution systems.He has two Master's degrees and a doctorate in CSR. JojiValli bloomered himself with his first book 'Hearts On Fire' which is the first book in the HeartSpeaks Series and continues with his zealous vision of bloomering first-time authors through CreatiVentures. Helping the budding writers to bloom is one of the core CSR activities that Joji Valli loves as an author and a CSR professional.

Book preview

CSR

An Antidote for

SELFISHNESS

Dr. Joji Valli

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without prior written permission from the author or publisher.

Copyright © 2015 by Dr. Joji Valli

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Lokah Samastah Sukhino Bhavantu

(May all beings everywhere be happy and free and may the thoughts, words and actions of my own life contribute in some way to that happiness and to that freedom for all.)

Acknowledgement

At the outset I would like to acknowledge that the content of this book is an enhanced version of a chapter from my doctoral thesis titled Corporate Social Responsibility and Its Impact on the Society: A Philosophical Study. I would like to thank many seen and unseen hands who have been instrumental directly or indirectly. I am immensely grateful to Prof. Vijay Karekar, the Dean of the faculty for being such an understanding, helpful and inspiring person during this research.

Indebted indeed, I am to Prof. Dr. Kuruvilla Pandikattu, the research guide for his creative suggestions and guidance during this journey. Being a philosopher-scientist, his multi-disciplinary depth of wisdom has been a catalyst in doing this inter-disciplinary research with mutual understanding — making it a joyfully experience to cherish in life. It is his inspiration and promptness that made me a successful, proud shisya under his wings and to spread my wings to venture into the new realm of CSR in the real world. Thank you, Kuruji, for being a wonderful guide, friend and inspiration in this research and in life.

I also want express my gratitude to Dr. C. Drago, Dr. Shiju Xavier, Dr. Anil Parkhi, Dr. Gireesh Kumar and Fr. Sebastian for going through different drafts of my thesis and enhancing it with valuable suggestions and feedbacks from different disciplines of their expertise. At times, when I got stuck with no mood to proceed, it is their constant inspiration that boosted my spirit to return into the research with high level of energy and enthusiasm.

I also wish to acknowledge and be grateful to the wisdom of numerous philosophers, masters, authors and human beings whose works and life experiences I have referred, quoted or used to substantiate my concepts and standpoints in this research. The references from other authors and books are used here with the intention of spreading the CSR awareness to the grass-root levels of the society. And it is certainly a CSR act in itself, so kindly excuse the references in this book with a CSR attitude and approach. Frankly, I personally take no credits of the content I have referred in this work, rather being grateful to its contributors.

Finally I am grateful to the Almighty for choosing me to undertake this research as it is said in the Quran that on every grain of wheat is written the name of