The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace

By Afshan Naheed Hashmi

The Modern Mughal Mentality  transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere. For the purpose of this book, the term Jugaad will be defined as "obtaining your objectives by maximizing resources through thinking out of the box."   Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality  reveals ways in which companies everywhere can benefit from this new business model.   It also reveals ways in which western companies can learn to be successful in India.  Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers. Multi-sector success stories illustrate the various components of the Jugaad Management Principle Business Model. Specific questions in the "Modern Mughal Mentality Exercises" at the end will guide the reader through putting the Jugaad Management Principle Business Model to work for their business. Implementing the model can lead to increased profit, maximized resources, and a more efficient way of dealing with today's turbulent economy. The Modern Mughal Mentality also identifies international opportunities in various industries – providing practical solutions to take the guesswork out of the equation. The Modern Mughal Mentality's  four chapters reveal how the same mentality, which has enabled India to enjoy economic success in today's turbulent times can radically transform any business. The Jugaad Management Principle Business Model can be used to maximize resources and increase profitability in many sectors.  Success stories, important lessons to remember, and opportunities for growth in both India and around the world are given. The "Modern Mughal Mentality Exercises" at the end leads the reader to think creatively and use The Modern Mughal Mentality  to create innovative and cost-effective solutions to problems on their own. Regardless of where the reader lives, or what type of business they run, they will be able to improve their bottom line by implementing these changes. Photo galleries of magical moments that led to the birth of The Modern Mughal Mentality  give the readers of my book an opportunity to see some of my special moments and provide them another unique way to connect to this book.

• Language: English
• Publisher: BookBaby
• Release date: May 11, 2015
• ISBN: 9781483555744

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Copyright © 2015 by Afshan Naheed Hashmi All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the author. No responsibility is assumed by the author and or publisher for any injury/and or damage and/or loss sustained to persons or property as a matter of the use of this product’s liability, negligence or otherwise, or from any use of operation of any products, methods, instructions or ideas contained in the material herein.

Disclaimer: This book is published for informational purposes only. The publisher and or the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. The information contained in this book is not and is not intended to be advice of any kind. Publication of this book does not create a consultant-client relationship. When you access this book, you agree that the author and or publisher of this book, shall not be liable to you for any loss or injury caused by procuring, compiling or delivering the information gained from the book. In no event will the author and or publisher of the book, be liable to anyone for any action taken on the basis of such information or for any incidental, consequential, special or similar damages. The author and or publisher of this book, expressly disclaims any and all liability for any direct, indirect, incidental, consequential or special damages arising out of any and or buying and reading of this book and/or any information contained on this book. The author and or publisher of the book disclaims all responsibility for any loss, injury, claim, liability or damage of any kind resulting from, arising out of, or any way related to any information and content of this book.

Every attempt has been made by the author to provide acknowledgment of the sources used for the material in this book. While the author has made every effort to provide accurate Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors and omissions, or for changes that occur after publication. Technology and services are constant changing and therefore might contain errors and/ or information that, while accurate when it was written, may be no longer accurate by the time you read it. Your use of or reliance on the information in this book is at your own risk and the author and or publisher are not liable or responsible for any resulting damage or expense.

ISBN : 978-1-63192-931-1 (paperback)

eISBN: 978-1-48355-574-4

Printed in the United States of America, 2015

Published by : Book Baby

www.bookbaby.com/

"Without the assistance of the Divine Being…I cannot succeed.

With that assistance, I cannot fail."

-Abraham Lincoln

With lots of love, I dedicate this book to the loving memory of

my Maternal Grandfather: Prof. Abdul Aleem

and

My Parents,

Mom: Mrs. Jamila Siddiqi,

Dad: Prof. A. Majid Siddiqi

Table of Contents

Abraham Lincoln Quote

Dedication

Praise for: The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace

Acknowledgements

Foreword: by: Ron Somers, Founder and CEO of India First Group, LLC

Introduction: My story – How The Modern Mughal Mentality: New Strategies To Succeed In India and the Global Marketplace Came To Be: by Dr. Afshan Naheed Hashmi

About the Book

The 9 Unique Features of The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace

CHAPTER 1 Jugaad- The Famous Indian Buzzword In International Business Circles (obtaining your objectives by maximizing resources through thinking out of the box)

•   Introduce Dr. Afshan Naheed Hashmi’s Jugaad Management Principle Business Model

•   Define Jugaad and its History in India

CHAPTER 2: How Jugaad Leads to Multi – Sector Success Stories in India including Definitions of The Jugaad Management Principle Business Model

•   Commentary: An innovative business model predicted that foreign franchises should focus on small cities in launching their business in India: A great example of Jugaad inspired Business Maneuvering

•   Commentary: An Important Lesson in Jugaad from Dr. Afshan Naheed Hashmi

CHAPTER 3: Global Jugaad Multi-Sector Success Stories including Definitions of The Jugaad Management Principle Business Model

CHAPTER 4: Future Global Opportunities for Utilizing Jugaad Management Principle Business Model including Definitions of The Jugaad Management Principle Business Model

Conclusion: Implementing the Lessons Learned

Modern Mughal Mentality exercises

Photo Gallery: Some Magical moments that led to the birth of The Modern Mughal Mentality - New Strategies to Succeed in India and the Global Marketplace

About The Author: Dr. Afshan Naheed Hashmi

References

Thank You and request to readers to give review for The Modern Mughal Mentality-New Strategies to Succeed in India and the Global Marketplace

Praise for: The Modern Mughal Mentality:

New Strategies to Succeed in India and the Global Marketplace

Brilliant, and a must-read for everyone!

–Dr. Vijay Govindarajan

Coxe Distinguished Professor at Tuck School of Business at Dartmouth College & Marvin Bower Fellow at Harvard Business School, The New York Times and Wall Street Journal Best Selling Author

www.vg-tuck.com

I have read Dr. Afshan Naheed Hashmi’s book The Modern Mughal Mentality-New Strategies to Succeed in India and the Global Marketplace", and found it thought-provoking. The Mughals ruled vast territories in India for several hundred years. It required stratagem for a small minority to assert their power and influence. Jugaad Management Principle i.e. obtaining objectives by maximizing resources, through thinking out of the box, has been emphasized. I think Jugaad also implies ability to network. In India, business success depends on negotiating obstacles and employment of "Jugaad" is essential. This book is recommended to all those who want to be successful in business in India."

Lt. Gen. (Retd.) Zameer Uddin Shah

Vice-Chancellor (President) of Aligarh Muslim University and former Deputy Chief of Army Staff (Personnel & Systems),

Indian Army, Member Armed Forces Tribunal

http://www.amu.ac.in/amuvcbp.jsp

"The Modern Mughal Mentality is full of examples of Jugaad – a method of meeting client needs successfully. The author Dr. Afshan Naheed Hashmi has written a very nice book. The examples given are sizzling and fun to read. The author has eloquently explained several applications of Jugaad, not just in history, but also in the, modern day life. I