The Riddle: Where Ideas Come From and How to Have Better Ones

By Andrew Razeghi

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

• Language: English
• Publisher: Wiley
• Release date: Jan 7, 2008
• ISBN: 9780470229125

Andrew Razeghi

Andrew J. Razeghi is adjunct associate professor at the Kellogg School of Management at Northwestern University and an internationally recognized speaker and adviser on growth, strategy, creativity, and innovation. As principal in the firm StrategyLab, Inc., he has consulted with executives from many Fortune 500 companies. He is also the author of Hope: How Triumphant Leaders Create the Future.

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Reviews for The Riddle

[buildingabookshelf · Rating: 4 out of 5 stars]

This book changed the way I look at things forever. That is something that doesn’t happen with every book I read, but should probably be one of the goals of any book, especially nonfiction. If you are in the mood to introduce a new way of thinking into your life, you should pick up this book.Are you creative? That is something that most of us answer as a yes or no question. I would have answered ‘no’ before reading The Riddle. One concept that I got from this book that had never occurred to me before is that creativity is not limited to what we traditionally call the arts. You see, I can’t sing, play an instrument, dance, or draw, so I’ve always considered myself a left-brainer. But, Razeghi points out that creativity associated with solving problems is called innovation. Innovation and creativity are the same processes with different outcomes. I solve problems all day long. Voila! I’m creative. I’d like my membership card please!I started Building a Bookshelf to solve a problem. There are lots of families out there who are struggling to put food on the table and pay the rent. They can’t afford to buy their kids books. I wanted to solve that problem. I came up with a creative (innovative) way of doing this. Was my idea earth-shattering? No, I didn’t reinvent the wheel. But, we’ve given out over 3,100 books this year. That could make a difference to at least one of the kids we touched. One of the other big lessons I took from this book is that it is important to expose yourself to many different parts of life. When you get outside your comfort zone, you experience new things. These new things can help you look at those things within your comfort zone in a new light. I have always believed in learning new things from a philosophical stand point. I just never made the connection about how the information I learn in an area way outside my daily life could be beneficial to my daily life. So, I encourage you to do something different today. Pick up a magazine for a topic you know nothing about. Instead of checking your usual websites, find a new one. Or, instead of picking up another romance novel, pick up The Riddle. You’ll be glad you did.

[tod_christianson_1 · Rating: 4 out of 5 stars]

I found this book to have some interesting ideas on creativity, especially in the last few chapters. One example that I really liked and will remember applies to finding the "root cause" of something as a means of generating creative ideas...ask yourself "why" five times.What I did not like is the author's rather narrow and dismissive definitions of art and science. He used examples such as "Newton's Apple" as a justification of how sometimes unrelated events can trigger a creative insight. To the best of my knowledge the apple story is apocryphal and not appropriate to substantiate a thesis. In spite of some good examples on creativity, I am left wondering how much of this book is built on that type of flimsy evidence.