Self Published: DIY Online Marketing for Book Authors

By Gregory Wood

This eBook is about Do It Yourself Online Marketing for book authors and writers. The buzz word today for book authors seeking to succeed is the author platform.

This is true for traditional publishing, self-publishing or indie publishing. In today’s new marketing environment, online marketing is the foundation of any successful author platform.

What is an author’s platform? An author’s platform is the author’s audience or potential audience and the connection with the author. An author creates a platform through marketing or branding. Authors use marketing techniques, publicity, public relations and so on to establish a following of people who recognize authors and will buy their books or will consider them and will spread the reputation of a book around within their reader community.

The most effective way for you as an author to meet your audience and create buzz about yourself and your books is online and online starts with a website. You can do most of your online marketing yourself. You can even do it all, starting with the creation of a website.

• Language: English
• Publisher: Gregory Wood
• Release date: Feb 28, 2013
• ISBN: 9781301873326

Book preview

Introduction

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This eBook is about Do It Yourself Online Marketing for book authors and writers. The buzz word today for book authors seeking to succeed is the author platform. This is true for traditional publishing, self-publishing or indie publishing. In today’s new marketing environment, online marketing is the foundation of any successful author platform.

What is an author’s platform? An author’s platform is the author’s audience or potential audience and the connection with the author. An author creates a platform through marketing or branding. Authors use marketing techniques, publicity, public relations and so on to establish a following of people who recognize authors and will buy their books or will consider them and will spread the reputation of a book around within their reader community.

The most effective way for you as an author to meet your audience and create buzz about yourself and your books is online and online starts with a website. You can do most of your online marketing yourself. You can even do it all, starting with the creation of a website.

Some book marketers suggest waiting until you are about to launch your book before you begin marketing. You do need to ramp up your efforts upon publication. You can, however, create your website and start to create your brand long before publication. The key is creating content that will interest potential readers. You have to produce interesting content and put it out