Ad Mad
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About this ebook
Ad Mad is a collection of humorous stories from the crazy world of advertising.
You always thought that those stories about the crazy things that went on in advertising were a bit exaggerated. You’re about to learn that they are tame in comparison to the hilarious things that really happened.
During the golden years of advertising things were a lot crazier than what they are today. This fun book covers some of the craziest things that happened in the Mad Ad world.
Written by Kevin Somerville, a multi-award winning creative director, this book is different to most of the other books written about the advertising industry. Usually executives or copywriters write books on advertising. In this case it is an art director. It is in the area of art direction that things go horribly wrong, creating some hilarious situations in this very entertaining book.
Kevin Somerville
Born in Johannesburg in 1946 I have spent my entire life in Johannesburg where I went to art school in 1964.As a result I have been in the visual side of the advertising and design business for decades.All the awards that I have won for creativity have been based on the visual side of things. That is why writing for me has been a totally new adventure. An adventure that I really enjoyed.For the last twenty years I have run my own design and advertising company. The company specialises in making my clients stand out from their competitors through creative innovation. As a result my clients have been with me for decades..
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