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Ebook332 pages5 hours
Change of Heart: What Psychology Can Teach Us About Spreading Social Change
By Nick Cooney
Rating: 4 out of 5 stars
4/5
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About this ebook
An easy-to-use psychology primer for anyone wanting to spread progressive social change. Developed so that non-profits, community organizers and others can make science-driven decisions in their advocacy work.
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Reviews for Change of Heart
Rating: 3.8 out of 5 stars
4/5
5 ratings1 review
- Rating: 4 out of 5 stars4/5The aim of this book is to make available the current knowledge about how to achieve social change - why people adopt change, how they are best addressed, where (on whom) to focus the effort. Though some chapters offer approaches that sound very manipulative, the author maintains in his closing chapter that these techniques are extensively used in marketing goods to the public and as social activism aims at reducing suffering or even death any activist should focus his effort where he can achieve most good.
Though not an activist myself, this was a very interesting read. I would have given it 5 stars but for the fact that the reading can be quite tough as the presentation of facts is quite dry and riddled with references to source data. However as a working resource it would be very valuable.