The Age of Persuasion: How Marketing Ate Our Culture
By Terry O'Reilly and Mike Tennant
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About this ebook
Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.
The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
Terry O'Reilly
TERRY O’REILLY, the winner of hundreds of international advertising awards, is the bestselling author of The Age of Persuasion and This I Know. He is also an in-demand speaker. His highly awarded radio programs O’Reilly on Advertising, The Age of Persuasion and Under the Influence have been broadcast on CBC Radio since 2005, and his podcast has been downloaded over forty million times. Terry O’Reilly lives outside of Huntsville, Ontario.
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