What Is the Most Significant Fad of All Time?
A big question
Mar 14, 2017
2 minutes
David Sim, history professor, University College London
A century from now, hardly anyone will cut, roll, and burn tobacco, but demand for it made viable the early American colony of Virginia, supercharged the Atlantic slave trade, and helped reshape the world economy. were a symbol of modernity and liberation, and they transformed the aesthetics of cool.
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