Geodemographics, GIS and Neighbourhood Targeting
By Richard Harris, Peter Sleight and Sue Miller
3.5/5
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About this ebook
Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
- Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner
- Supported by private and public sector case studies and vignettes
- The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning
- Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Richard Harris
Richard Harris, ICC's former board chair is an investment manager, business TV commentator, expert witness, radio presenter and columnist that has supported David's work from its earliest days.
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