Vedanarayanan lives in Chennai with his wife Sirisha and son Vedanth. He heads the product management & digital marketing functions of an ecommerce startup based in Chennai and moonlights as an asp...view moreVedanarayanan lives in Chennai with his wife Sirisha and son Vedanth. He heads the product management & digital marketing functions of an ecommerce startup based in Chennai and moonlights as an aspiring author with dreams of making it big. He is an alumnus of SPJIMR, Mumbai.view less