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SUMMARY - The Myths Of Innovation By Scott Berkun
Written by Shortcut Edition
Narrated by Digital Voice Mike G
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About this audiobook
This audiobook is narrated by a digital voice.
By reading this summary, you will discover the real drivers of innovation, beyond myths and preconceived ideas.
You will also discover that :
- creativity is not a gift from heaven, but is worked on daily;
- a brilliant idea doesn't happen in a day;
- every invention is based on a multitude of influences;
- progress is not a linear advance, but a complex and chaotic process;
- the fear of change makes it very difficult to impose new ideas.
Innovation is one of the most popular concepts today. But your vision of it is based on many preconceived ideas. Not content to deceive you, they can become a brake by masking the hard work that is essential to any innovative project. Creation is not a magical process. Discover its springs to tackle tomorrow's challenges with determination.
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