The Power of Cute

Written by Simon May

Narrated by Anthony Head

An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions

Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on—in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers.

We usually see the cute as merely diminutive, harmless, and helpless. May challenges this prevailing perspective, investigating everything from Mickey Mouse to Kim Jong-il to argue that cuteness is not restricted to such sweet qualities but also beguiles us by transforming or distorting them into something of playfully indeterminate power, gender, age, morality, and even species. May grapples with cuteness’s dark and unpindownable side—unnerving, artful, knowing, apprehensive—elements that have fascinated since ancient times through mythical figures, especially hybrids like the hermaphrodite and the sphinx. He argues that cuteness is an addictive antidote to today’s pressured expectations of knowing our purpose, being in charge, and appearing predictable, transparent, and sincere. Instead, it frivolously expresses the uncertainty that these norms deny: the ineliminable uncertainty of who we are; of how much we can control and know; of who, in our relations with others, really has power; indeed, of the very value and purpose of power.

The Power of Cute delves into a phenomenon that speaks with strange force to our age.

• Language: English
• Publisher: Princeton University Press
• Release date: Mar 19, 2019
• ISBN: 9780691193489

Simon May

Simon May was born in London, the son of a violinist and a brush manufacturer. Visiting professor of philosophy at King’s College London, his books include Love: A New Understanding of an Ancient Emotion; Love: A History; Nietzsche’s Ethics and his War on ‘Morality’; The Power of Cute; How to Be a Refugee and Thinking Aloud, a collection of his own aphorisms. His work has been translated into ten languages and regularly features in major newspapers worldwide. For many years he has intended to move ‘back’ to Berlin, but has yet to do so. A collection of his own aphorisms entitled Thinking Aloud (Alma Books, 2009) was a Financial Times Book of the Year. A selection of his aphorisms is included in Geary’s Guide to the World’s Great Aphorists, published by Bloomsbury. Simon’s books have been featured in many prominent publications, such as the Washington Post, the Wall Street Journal, the Financial Times, The Guardian, Folha de Sao Paulo, Corriere della Sera, the Globe and Mail, and Tatler. He has appeared on BBC Radio 4 programs such as Woman’s Hour, The Moral Maze, and Thinking Aloud, as well as on BBC television, Australian Broadcasting Corporation, Canadian Broadcasting Corporation, and other national networks. His work has been translated into ten languages and has been reviewed in major newspapers all over the world. Of Love: A History the Financial Times wrote: 'May could just have achieved the seemingly impossible and produced a truly original philosophy of love … May is able to draw out what is true in each age’s perception of love, discard what is misleading, and synthesize the result into the most persuasive account of love’s nature I have ever read.'

Reviews for The Power of Cute

[Mari · Rating: 1 out of 5 stars]

Just seems like a jumbled up bunch of synonyms and opinions vs. facts.