Zucked: Waking Up to the Facebook Catastrophe

Written by Roger McNamee

Narrated by Roger McNamee

This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.

If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. 

Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. 

And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly – to our public health and to our political order. 

Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.

• Language: English
• Publisher: HarperCollins
• Release date: Feb 7, 2019
• ISBN: 9780008319038

Reviews for Zucked

[thursohighlibrary · Rating: 4 out of 5 stars]

One of the most exciting voices in young adult fiction, Jenny Valentine succeeds again with this story of a family coping with the death of a child.

[weener_1 · Rating: 5 out of 5 stars]

15-year old Rowan's world is still shaken from the death of her outgoing, lovable older brother Jack. But she's not reeling. She doesn't have time for that. Jack's death has left a hole in her family that has plunged her mother into a deep depression, broken up her parents' marriage, and left her to singlehandedly run the household and care for her 6-year old sister, Stroma. Then something weird happens at the grocery store, and her life starts to change. A guy she's never seen before tells her that she dropped something and hands her a photo negative. It's definitely not hers. She doesn't even have a camera. So she throws it away. But the curiosity of a schoolmate, Bee, who witnessed the exchange compels her to fish it out of the trash and develop the photo. It's really not hers. But it's of her dead brother. Where did it come from? And who was that guy? This is one of the most mature and realistic "journey of healing" type books I've read. It wasn't gimmicky at ALL, and this book had the potential to be extremely gimmicky. It wasn't wrapped up too nice and neat at the end. The 15-year old narrator matures visibly throughout the course of the book. I especially liked the way the romance was handled. Rowan didn't bore everyone by spending page after page pining after her crush when she clearly has other things on her mind, and yet it managed to feel natural, not cheap or tacked on. It was a minor part of the book, but added a nice element. I would definitely recommend this book to teens looking for a realistic read.

[lisagibson_1 · Rating: 4 out of 5 stars]

Rowan is holding the family together, after the death of her brother Jack. Problem is, it's been several years since Jack's passing. Her mother is beyond help at this point and doesn't even realize Rowan and her sister, Stroma are there half the time. While in the store on day, a boy gives Rowan a photo negative. It's not hers and the small piece of film is the first piece of a mystery that leads everyone to some amazing, life altering truths. What will happen with the boy, Harper who gave Rowan the negative too? As everyone holds on to their pieces of Jack, yet tries to get on with life, while not completely losing him. I loved this book. Rowan was a strong character with a terrific voice. I also loved the fact that it's set in London so I get little pieces of the British slang. I guess I should say, "I love this book to bits!"

[bluejulie_1 · Rating: 4 out of 5 stars]

This was one of the more touching YA books I've read. No wonder that it received awards and great reviews.Occasionally, I felt that the style of writing was a bit too distracting, pulling one's attention away from the story to the more stylistic, verbal elements, instead of emphasizing the plot, the characters and the message.The characters in the book are all very memorable. Particularly Rowan with her big heart, tolerance, acceptance and understanding for everything and everyone. She's a much better person than I am and I wished, many times throughout the book, that I could be a bit more like her.Reading this story will leave a mark.

[jennie_103 · Rating: 5 out of 5 stars]

This was a good case of "never judge a book by its cover". I bypassed this one for a while because the cover just looked too teenage (I'm an adult who just happens to still read a lot of children's/YA fiction). And yet when I did get round to it, I found it completely absorbing. One of those can't-put-it-down books. And I absolutely hadn't guessed the twist at the end!

[arubabookwoman · Rating: 5 out of 5 stars]

This book, written by a Washington Post reporter, is about everything the Russians did in the 2016 election, Although much of the information in the book has been reported in the newspaper, the book puts everything in context, and provides analysis and more detail. Seeing everything laid out so clearly is bone-chilling, all the more so when it is set forth so logically and clearly, rather than in the snippets and bits and pieces of the daily news reports. If you read this book and are not convinced that the country is in deep trouble, you are being willfully blind.This is one of the best books I've read on this subject, connecting all the fragments, as we teeter from one crisis to the other (forgetting prior crises as new ones arise). The book confronts us with just how unprecedented and horrific these past few years have been.

[susan.macura · Rating: 5 out of 5 stars]

This is a well researched and comprehensive look at the presidential election of 2016 and the role Russia played in it. While watching the news every day has provided me with a great deal of insights into this topic, reading books such as Miller's helps put it all together. There is no question in my mind that Russia used a variety of methods to disrupt out electoral process and to put Donald Trump in the White House to benefit themselves. We are in a frightening time in our country's history and those who choose to bury their heads in the sand need to sit down and read a book as this one to truly understand why there needs to be some major changes, especially a new president in 2020.

[edgoldberg · Rating: 3 out of 5 stars]

In Broken Soup, three freaky things happened to upset fifteen-year-old Rowan’s life. The first thing was that her older brother died from a freak swimming accident in France. As a result, her mother withdraw into herself and her father withdrew from her daily life, moving out of the house, leaving Rowan to care for her mother and her younger sister, Stroma. The second thing was an unknown boy standing behind her at the local coffee shop handing her a photo negative which he said dropped out of her bag. She knew she didn’t drop it.The third occurrence was Bee, a high school senior she never knew or socialized with, coming up to her at lunch and asking about the negative. She was also in line at the coffee shop. This confluence of events and their later unraveling, leads to totally unimagined and unforeseen results. You see, the negative was a photo of her brother, looking extremely happy. The boy, Harper, who gave Rowan the negative, is a New Yorker traveling around Europe (Rowan lives in London) whose current address is an ambulance with all the creature comforts of home. And Bee, well, I’ll let you find out who Bee is.Jenny Valentine has written an intriguing second novel. The main characters are interesting and, in some cases quirky: from Stroma, the precocious six-year-old, to Harper, living in an ambulance, to Carl, Bee’s father who smokes marijuana and is more like a father than Rowan’s own father. There is some intrigue as Rowan seeks more information about the photo and about her brother. There is love on many levels: boys and girls, mothers and fathers, parents and children. And finally, there is the realization that not all burdens should fall on the shoulders of a fifteen-year-old. Broken Soup is a quick but fulfilling read.

[4sarad_1 · Rating: 3 out of 5 stars]

First I should say that I did like the characters and cared about them. That being said, I didn't like much else. The plot varied between being unbelievable (coincidences, etc.) to being way too predictable. Also, the formatting of the dialogue was annoying. I guess I've just read so many books like this that this one doesn't stand out in any way for me, other than the fact they're in London rather than in the US.