Audiobook6 hours
Chaotics: The Business of Managing and Marketing in The Age of Turbulence
Written by John A. Caslione and Philip Kotler
Narrated by Steven Menasche
Rating: 4 out of 5 stars
4/5
()
About this audiobook
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Related to Chaotics
Related audiobooks
Market Your Way to Growth: 8 Ways to Win Rating: 4 out of 5 stars4/5Marketing 4.0: Moving from Traditional to Digital Rating: 4 out of 5 stars4/5Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Rating: 0 out of 5 stars0 ratingsGood Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Rating: 5 out of 5 stars5/5Marketing 5.0: Technology for Humanity Rating: 4 out of 5 stars4/5Confronting Capitalism: Real Solutions for a Troubled Economic System Rating: 4 out of 5 stars4/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Rating: 5 out of 5 stars5/5Digital Strategy: Learn To Transform Your Business for the Digital Age Rating: 4 out of 5 stars4/5Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Rating: 5 out of 5 stars5/5Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Rating: 5 out of 5 stars5/5Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands Rating: 5 out of 5 stars5/5Reengineering Retail Rating: 5 out of 5 stars5/5Marketing 6.0: The Future Is Immersive Rating: 4 out of 5 stars4/5Brand Relevance: Making Competitors Irrelevant Rating: 5 out of 5 stars5/5The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption Rating: 5 out of 5 stars5/5How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Rating: 4 out of 5 stars4/5In search of the Obvious: The Antidote for Today's Marketing Mess Rating: 3 out of 5 stars3/5Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Rating: 0 out of 5 stars0 ratingsOptimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Rating: 4 out of 5 stars4/5The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Rating: 5 out of 5 stars5/5The Best of Guerrilla Marketing: Guerrilla Marketing Remix Rating: 5 out of 5 stars5/5Chasing Digital: A Playbook for the New Economy Rating: 5 out of 5 stars5/5Socialized!: How the Most Successful Businesses Harness the Power of Social Rating: 4 out of 5 stars4/5Brand Now: How to Stand Out in a Crowded, Distracted World Rating: 5 out of 5 stars5/5Growth Hacking Marketing: How to Grow Your Business, Scale Your Income, and Work Less Rating: 0 out of 5 stars0 ratings
Economics For You
Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail Rating: 5 out of 5 stars5/5Chip War: The Quest to Dominate the World's Most Critical Technology Rating: 5 out of 5 stars5/5Freakonomics Rev Ed Rating: 4 out of 5 stars4/5Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain Rating: 4 out of 5 stars4/5The Genius of Israel: The Surprising Resilience of a Divided Nation in a Turbulent World Rating: 4 out of 5 stars4/5Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity Rating: 5 out of 5 stars5/5Men Without Work: America's Invisible Crisis Rating: 4 out of 5 stars4/5Nomadland: Surviving America in the Twenty-First Century Rating: 4 out of 5 stars4/5San Fransicko: Why Progressives Ruin Cities Rating: 4 out of 5 stars4/5The War Below: Lithium, Copper, and the Global Battle to Power Our Lives Rating: 5 out of 5 stars5/5The Intelligent Investor Rating: 4 out of 5 stars4/5These are the Plunderers: How Private Equity Runs—and Wrecks—America Rating: 5 out of 5 stars5/5This Changes Everything: Capitalism vs. The Climate Rating: 4 out of 5 stars4/5The Myth of Capitalism: Monopolies and the Death of Competition Rating: 4 out of 5 stars4/5Don't Trust Your Gut: Using Data to Get What You Really Want in Life Rating: 4 out of 5 stars4/5The Meth Lunches: Food and Longing in an American City Rating: 5 out of 5 stars5/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Economics 101: How the World Works Rating: 5 out of 5 stars5/5The Color of Money: Black Banks and the Racial Wealth Gap Rating: 5 out of 5 stars5/5Marvel Comics: The Untold Story Rating: 4 out of 5 stars4/5How the World Works Rating: 4 out of 5 stars4/5Nudge: The Final Edition: Improving Decisions About Money, Health, And The Environment Rating: 4 out of 5 stars4/5Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Rating: 5 out of 5 stars5/5Economics 101: From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics Rating: 5 out of 5 stars5/5The Ascent of Money: A Financial History of the World Rating: 4 out of 5 stars4/5Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty Rating: 4 out of 5 stars4/5The Lexus and the Olive Tree: Understanding Globalization Rating: 4 out of 5 stars4/5The Sovereign Individual: Mastering the Transition to the Information Age Rating: 5 out of 5 stars5/5Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism Rating: 4 out of 5 stars4/5Requiem for the American Dream: The 10 Principles of Concentration of Wealth & Power Rating: 5 out of 5 stars5/5
Reviews for Chaotics
Rating: 4.214285728571428 out of 5 stars
4/5
14 ratings2 reviews
- Rating: 4 out of 5 stars4/5Well - another book which was brainstorming me a lot !Useless to say how Today we often manage with turbulence hence be well prepared means well understand the complex metaphor: Turbulence and Chaos; Vulnerability and Opportunity !Therefore Taking the good decisions at the end ... Sunday, Jun 19 2011
- Rating: 5 out of 5 stars5/5This book is very focused on today's volatile business world, and I really enjoyed reading it. I recommend this book for the business owner who needs practical "fix it now" advice. The reader will gain so much insight just by reading chapter 2, as it covers topics I'm sure today's business owner is struggling with. I.E. - resource allocation, across the board spending cuts, quick fixes to preserve cash flow, and reducing sales related expenses, etc.I particularly found a passage in the book that rings true and reinforces my stance that who we are is more important than what we do. The authors state, "So a company's internal and external behavior leaves a legacy that affects the stakeholder's future mindsets and behavior toward the company. Often times this reveals the absence of the company's authenticity, a quality that is becoming increasingly important to consumers." Being authentic in your marketing and business operations in imperative in maintaining happy customers that return. I recommend this book.