AS THE POSSIBILITY OF A U.S. ban on TikTok looms, influencers have found themselves grappling with the potential ramifications on their careers and livelihoods.
The video-sharing app—which has 150 million users in the United States—is the cornerstone of many influencers’ online presence, a crucial avenue for audience engagement and a significant source of income.
But, fueled by concerns over national security, on April 24 President Joe Biden signed into law the bill that started a 270-day clock for TikTok’s Chinese parent company ByteDance to divest their stake in the company, otherwise a U.S. on the app.
