The 2024 Beijing International Automotive Exhibition, or Auto China 2024, a 10-day event that kicked off on April 25 after a four-year hiatus, made a resounding comeback. Taking social media by storm, its resurgence catapulted auto-related topics to the summit of trending lists.
At the automotive spectacle, tech titans stole the spotlight from the usual celebrities and car models. These new industry celebrities have been igniting Internet fervor, and propelled the auto show into the digital limelight.
Clad in vibrant green attire, Lei Jun, founder and CEO of tech giant Xiaomi, stepped onto the stage of the auto show to announce a new era for the company as it ventures from electronics
