Vogue Australia

Mind over matter

arlings, the brain is like an emotional map,” says Charlotte Tilbury, the British make-up artist turned beauty entrepreneur. Lately, Tilbury has been fixated on the limbic system – the brain's emotional processing centre – to better understand its link to our sense of smell. “When we feel emotions, this is reflected in different areas of the brain, creating patterns that can be read thanks to incredible advances made in neuroscience,” says the London-based founder who enlisted a team of neuroscientists and perfumers to create six ‘emotion-boosting’ fragrances launching this month. “From as young as 13, I have been fascinated by the invisible power of fragrance, captivated by its magical ability to unlock memories and emotions, and how it can

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